7 Best Warmly Alternatives (2026): Life After the HubSpot Acquisition

The best Warmly alternatives in 2026 are VisiLead (from $29/mo) for visitor identification plus multi-channel attribution, RB2B (free tier; $79/mo) for pure person-level identification, and Factors.ai ($199/mo) for attribution-led account intelligence — with Leadfeeder, Snitcher, Albacross, and Leadinfo covering company-level identification at various price points. This guide compares all seven with verified pricing, and explains why the HubSpot acquisition changed the calculus for teams that don't run on HubSpot.

What happened to Warmly

Two things moved this market in the last year:

1. HubSpot acquired Warmly. The product and team are being folded into HubSpot's AI sales agent strategy. For HubSpot-native teams that's arguably good news. For everyone else, it introduces classic post-acquisition questions: how long the standalone product stays a priority, what happens to Salesforce and Pipedrive workflows, and where the roadmap points when the parent company's incentive is pulling you into its ecosystem.
2. The entry price moved upmarket. Warmly lists at $10,000/year (or $4,875 per quarter) as of its July 2026 pricing page, and the earlier free plan — 500 de-anonymized visitors per month — no longer appears. What was once an accessible way to try AI-assisted warm outreach is now a five-figure commitment.

Neither point makes Warmly a bad product. Its AI orchestration — automated chat, warm-lead routing, signal-triggered outreach — is genuinely differentiated. But if you came to Warmly for visitor identification with some automation on top, you're now paying orchestration-platform prices for it, on a roadmap you don't control. Here's the full picture: VisiLead vs Warmly, and our Warmly pricing breakdown.

Quick comparison

1. VisiLead — identification plus attribution, without the platform price

VisiLead covers Warmly's core identification promise — which companies are on your site globally, which individual people on US traffic — and adds the piece Warmly never had: multi-channel attribution from first touch, with the CRM-to-closed-won leg in development for its Scale plan ($299/mo). Intent scoring with ICP filtering is included from the $29/mo Starter, and there's a free plan (10 identification credits, no credit card) to verify match quality on your own traffic first.

What you give up from Warmly: the AI chat and automated outreach orchestration. If those bots were carrying real pipeline for you, pair VisiLead with your existing sequencer instead — identified visitors reach your team through Slack, email, and webhook alerts, with CSV export for the CRM, and trigger whatever plays you already run.

2. RB2B — person-level identification, sharply scoped

RB2B names the individual people visiting your site from US traffic and pushes them to Slack. The free plan delivers 150 company-level resolutions a month; person-level starts at $79/mo with LinkedIn profiles, and business emails arrive at $149/mo (Pro). No orchestration, no attribution, no ads — which is exactly the appeal for teams that want the signal and own the playbook. Both RB2B and Warmly report person-level match rates in the same honest range — independent benchmarks cluster around 8-15% of US traffic — so evaluate on workflow fit and price, not on match-rate marketing.

3. Factors.ai — for teams that came for the analytics

Factors.ai leads with multi-touch attribution and account intelligence: which channels drive which accounts, LinkedIn ad optimization, and CRM-connected reporting from $199/mo (annual plans from $6,000/yr). It identifies companies, not people — their help center is explicit that visitor emails aren't available — so it suits marketing-led teams measuring pipeline more than SDR teams working names.

4. Leadfeeder — the European identification workhorse

Leadfeeder runs on an EU-built IP database that's strongest on European traffic — the mirror image of the US-centric person-level tools. From €79/mo billed annually (€113 month-to-month) with a permanent free Lite tier (last 100 identified companies, 7-day history). Company-level only, no attribution, but a mature product that survived its own brand turbulence (Dealfront, now retired) with pricing intact.

5. Snitcher — GA4 enrichment on a budget

Snitcher positions itself as the company-identification layer for teams that live in Google Analytics: it enriches GA4 with company data from $49/mo on annual billing (roughly $79 month-to-month). No person-level identification — Snitcher states plainly that it considers person-level ID incompatible with data-protection law, a defensible stance for EU-heavy traffic. 14-day full-feature trial, no credit card.

6. Albacross — straightforward company reveal, EU-friendly

Albacross identifies visiting companies from €59/mo on annual billing (€84 monthly), with contact data coming from database enrichment credits rather than visitor identity. It's a clean mid-European option when the requirement is "show me the companies, feed my CRM" without a bigger platform attached. 14-day trial, no free tier.

7. Leadinfo — company identification with a contact database bolted on

Leadinfo (which acquired Visitor Queue in 2026) starts at €69/mo for 0-50 identified companies, layering suggested decision-maker contacts from a 300M+ record database on top of each company match. The contacts are database lookups, not identified visitors — a distinction that matters if you expected to know who was actually on the site. See the full comparison.

Migration checklist (one afternoon)

1. Export your Warmly data — identified accounts, ICP filters, and any routing rules you built.
2. Run the replacement's free tier in parallel for two weeks. VisiLead and RB2B both have free plans; count identified accounts against the same traffic before any money moves.
3. Rebuild routing before you switch off. Slack alerts for high-intent visits, CRM sync for the rest. The tool changed; the plays shouldn't.
4. Re-point your retargeting audiences. If Warmly fed your ad audiences, reconnect that pipe from the new identification layer.
5. Time it to your renewal. Quarterly billing ($4,875) makes the exit window predictable.

When staying with Warmly makes sense

If your company runs on HubSpot end to end, the acquisition works in your favor: expect deeper native integration, and the orchestration features will likely surface inside tools you already pay for. Teams with heavy investment in Warmly's AI chat flows should also weigh rebuild cost honestly — automated plays that demonstrably book meetings are worth more than the tooling arbitrage. The switch case is strongest for non-HubSpot stacks paying $10k/yr primarily for identification.

Questions to ask before you renew with Warmly

If your renewal is months away, use the time to make the stay-or-switch decision with evidence instead of inertia. Six questions that surface the real answer:

1. Which Warmly features generated pipeline you can name? Pull the list of meetings or opportunities the AI chat and warm-lead routing actually sourced last quarter. If the answer is mostly "identification alerts," you're paying orchestration prices for a $29-79/mo capability.
2. What has shipped since the acquisition? Post-acquisition roadmaps reveal themselves within a couple of quarters. Feature velocity aimed at HubSpot-native workflows tells you where the product is going.
3. Does your CRM strategy match theirs? On HubSpot end-to-end, integration is likely to deepen. On Salesforce or Pipedrive, ask the renewal rep pointed questions about non-HubSpot roadmap commitments — and get them in writing.
4. What does your usage data say? Seats logging in weekly, plays actually firing, alert click-through. Tool nostalgia is expensive; usage is truth.
5. What would the parallel test cost? Running VisiLead's or RB2B's free tier alongside Warmly for two weeks costs nothing and converts the comparison from brochure-versus-brochure to your-traffic-versus-your-traffic.
6. Is the quarterly option the smarter renewal? If you're genuinely unsure, $4,875 for one more quarter of evidence beats a $10,000 annual commitment made on autopilot.

Frequently Asked Questions

Q: Why are teams looking for Warmly alternatives in 2026?

A: Two reasons: HubSpot acquired Warmly, creating roadmap uncertainty for teams on Salesforce, Pipedrive, or other stacks; and pricing now starts at $10,000/year with the earlier free plan removed. Teams that mainly wanted visitor identification can replace that capability from $29/mo.

Q: What is the cheapest Warmly alternative?

A: VisiLead starts at $29/mo with person-level identification (US traffic) and intent scoring included, and offers a free plan with 10 monthly credits. Among company-level-only tools, Snitcher ($49/mo annual) and Albacross (€59/mo annual) are the value picks. RB2B's free tier (150 company resolutions/mo) is the cheapest way to keep some signal flowing at $0.

Q: Does Warmly still have a free plan?

A: As of its July 2026 pricing page, no — the earlier free plan with 500 de-anonymized visitors per month no longer appears, and published pricing starts at $10,000/year (or $4,875/quarter). If you want a free identification tier, VisiLead (10 credits/mo) and RB2B (150 company-level resolutions/mo) both offer one.

Q: What happens to Warmly after the HubSpot acquisition?

A: HubSpot is folding Warmly's technology into its AI sales agent capabilities. HubSpot-native customers will likely see the features resurface inside HubSpot products; standalone and non-HubSpot customers face the usual post-acquisition questions about roadmap priority and integration depth, which is what's driving much of the current alternative-shopping.

Q: Is Warmly still a good tool after the acquisition?

A: The product remains capable — identification plus AI orchestration is a real category, and HubSpot's resources could accelerate it. The question isn't quality, it's fit and leverage: HubSpot-native teams will likely benefit from the integration; teams on other CRMs now hold a product whose roadmap points away from them, at $10,000/yr. "Good tool" and "good renewal for your stack" are different questions — the six-question checklist above separates them.

Q: How hard is it to switch from Warmly to another platform?

A: Easier than most migrations, because the data at stake is behavioral rather than historical: your CRM already holds the contacts and deals; what you're moving is a tracking script and routing rules. The realistic timeline is an afternoon of setup plus two weeks of parallel running to validate match quality. The one genuinely sticky part is rebuilt automation — if AI chat flows carry real pipeline, budget time to replicate those plays in your sequencer.

Q: Does VisiLead replace Warmly's AI chat features?

A: No — and it doesn't try to. VisiLead replaces the identification and intent scoring, and adds multi-channel attribution; it deliberately hands outreach to the tools you already run (sequencers, chat, CRM workflows) via Slack alerts, webhooks, and CSV export. If Warmly's automated chat was booking meaningful meetings for you, keep a chat tool in the stack and feed it VisiLead's identified-visitor signal; if the chat mostly greeted people, you won't miss it.