VisiLead vs Leadfeeder
Both identify the companies visiting your site. VisiLead adds person-level identification on US traffic, multi-channel attribution from $29/mo, and closed-revenue attribution via your CRM on its Scale plan; Leadfeeder offers an EU-built sales-intelligence suite from €79/mo billed annually.
On March 24, 2026, Dealfront became Leadfeeder again. The name had been retired after the 2022 merger with Echobot; now the whole company sits back under it, product modules renamed and logins moved to app.leadfeeder.com, with contracts, pricing, and plans explicitly untouched. For a buyer, the reversal is mostly a research hazard: much of what you will read about this tool dates from the Dealfront years, and older articles still quote a €99/mo entry plan that no longer matches reality.
Underneath the branding churn, the product itself has been steady. Leadfeeder identifies the companies behind your website traffic and surrounds that with a broader European sales-intelligence platform, including a prospect database and B2B display advertising. VisiLead identifies companies worldwide and individual people on US traffic, and bills month to month at $29/mo, where Leadfeeder's €79/mo annual plan arrives as a single invoice for 12 months upfront.
The rest of this page walks row by row through verified pricing and features for both tools, along with honest guidance on the situations where Leadfeeder remains the better pick.
VisiLead vs Leadfeeder: feature by feature
Side-by-side comparison of pricing, identification, attribution and integrations.
| Feature | VisiLead | Leadfeeder |
|---|---|---|
| Starting price | $29/mo (Starter, 100 credits; monthly billing available) | €79/mo (Discover, billed annually); €113/mo billed monthly |
| Free plan | Yes: 10 credits, no credit card required | Yes (Lite): last 100 identified companies/mo, 7-day history, 20 credits/mo, unlimited users |
| Person-level identification | Yes, individual visitors on US traffic | No; contact data comes from database enrichment (Activate plan, €369/mo annual), not from visitor identity |
| Company-level identification | Yes, global | Yes, global; strongest in Europe (EU-built proprietary IP database) |
| Revenue attribution | Yes: multi-channel attribution from Starter; channel-to-CRM-to-closed-revenue on Scale ($299/mo) | No; shows traffic source per identified company, no pipeline or closed-revenue attribution |
| Intent scoring | Included, with ICP filtering and engagement tracking | AI-powered lead scoring; intent-signal filtering requires Activate (€369/mo annual) |
| CRM integrations | HubSpot, Salesforce, Pipedrive, plus Slack alerts, webhooks, API, Zapier | Salesforce, HubSpot, Pipedrive, Dynamics 365, Zoho, plus Slack, Zapier, Google Ads |
| Data history | 14 days (Starter), 30 days (Growth), 90 days (Scale) | 7 days on the free Lite plan; paid-tier history limits unverified |
| Setup / self-serve | Self-serve, one tracking script, about 2 minutes | Self-serve; reviewers report data flowing within about 30 minutes |
| Contract terms | Monthly or annual billing; annual saves 20% | Annual charged 12 months upfront; 30-day cancellation notice or it renews for another year; monthly billing only via credit card |
| Credit model | 1 credit = 1 identified company or person; unidentified visitors cost nothing | Credits consumed on enrichment and activation actions; standard plan credits do not roll over |
| Team seats | 10 team users on Growth ($79/mo) | Unlimited users on every plan, including free |
| Prospecting database & display ads | No; focused on visitor identification and attribution | Yes: Target database with 100+ filters, plus Campaigns B2B display advertising |
| Billing currency | USD | EUR |
Leadfeeder details verified July 2026 from public pricing pages and review platforms. Spot something outdated? Tell us and we will fix it.
Which one fits your team?
Choose VisiLead if…
- You want to know which people visited, not just which companies. VisiLead identifies individual visitors on US traffic; Leadfeeder is company-level only.
- You need to prove which channels drive closed revenue. VisiLead ties channel to CRM to closed deals; Leadfeeder shows traffic-source context but has no pipeline or revenue attribution.
- You want to start small without an annual commitment. VisiLead's Starter is $29/mo on monthly billing; Leadfeeder's Discover is €79/mo billed annually, charged 12 months upfront.
- You only want to pay for results. A VisiLead credit is consumed only when a company or person is actually identified; unidentified visitors cost nothing.
- You want intent scoring and ICP filtering at entry pricing. Leadfeeder gates intent-signal filtering behind Activate at €369/mo billed annually.
Choose Leadfeeder if…
- Your traffic is mostly European. Leadfeeder is built and hosted in the EU, operates under GDPR legitimate interest, and provides a DPA, which matters for DACH and Nordic markets.
- You want prospecting and advertising in the same platform. Target offers a B2B company database with 100+ filters, and Campaigns runs B2B display ads. VisiLead does neither.
- You need unlimited seats. Every Leadfeeder plan, including the free Lite tier, comes with unlimited users.
- You run Microsoft Dynamics 365 or Zoho CRM, which Leadfeeder integrates with natively and VisiLead does not.
- You want the most established vendor in the category: Leadfeeder holds a 4.3/5 rating on G2 across roughly 860 reviews.
Our honest verdict
A revenue team with heavily European traffic, an ABM motion, and a preference for GDPR-safe company intelligence will do fine staying put: Leadfeeder is a mature, EU-built platform whose prospect database, B2B display advertising, and unlimited users on every plan stretch well past visitor identification, provided a 12-months-upfront invoice and a 30-day cancellation window are acceptable. The team that should move on looks different: US-facing, needing to know the individual person behind a visit rather than only the company, and wanting attribution that follows each channel into the CRM through to closed revenue. That second team is who VisiLead was built for.
Frequently asked questions
How much does Leadfeeder cost in 2026?+
Leadfeeder's paid plans start at €79/mo for Discover when billed annually, or €113/mo billed monthly. Activate starts at €369/mo annually, Scale is €599/mo (annual billing only), and Enterprise is custom. Annual plans are charged 12 months upfront and save roughly 30% versus monthly. A free Lite tier is also available.
Does Leadfeeder identify individual visitors or just companies?+
Leadfeeder identifies companies only, not individual people. Contact emails and phone numbers come from a separate B2B database via credit-based enrichment on the Activate plan (€369/mo billed annually), so they are not the identity of the actual visitor. VisiLead identifies both companies (globally) and individual visitors on US traffic.
Is Leadfeeder free?+
Leadfeeder has a free-forever Lite plan: your last 100 identified companies per month, 7 days of visitor history, 20 credits per month, and unlimited users. There is also a 14-day trial of paid features with no credit card required. For comparison, VisiLead's free plan includes 10 identification credits with no credit card.
Does Leadfeeder do revenue attribution?+
No. Leadfeeder shows which traffic source or channel brought an identified company to your site and integrates with Google Ads, but it has no pipeline or closed-revenue attribution. VisiLead includes multi-channel attribution from its $29/mo Starter plan and ties channels to closed revenue via your CRM on its $299/mo Scale plan.
What percentage of visitors does Leadfeeder actually identify?+
Leadfeeder's homepage claims it identifies up to 45% of companies in your traffic. Independent analyses put realistic company-level match rates at roughly 10-40%, and critical reviewers cite around 10% in practice, since remote workers on consumer ISPs cannot be matched to a company. Treat any vendor match-rate claim as an upper bound and test on your own traffic.
Is Leadfeeder GDPR compliant?+
Yes. Leadfeeder is built and hosted in the EU, operates on a legitimate-interest basis (company-level data is not personal data), and provides a DPA, which is a key reason European teams pick it. VisiLead handles privacy differently: a consent-gate mode holds tracking until consent is given, Global Privacy Control opt-outs are honored, and junk and ISP traffic is filtered out.
Is Leadfeeder the same as Dealfront?+
Yes. Leadfeeder merged with Echobot to form Dealfront, then rebranded back to Leadfeeder on March 24, 2026, with contracts, pricing, and plans explicitly unchanged. Product names changed (the Leadfeeder module became Web Visitors, Promote became Campaigns) and login moved from app.dealfront.com to app.leadfeeder.com.
Try the Leadfeeder alternative with revenue attribution built in
Install one script, see the companies and people visiting your site, and know which channels actually close revenue. Free plan, no credit card.