VisiLead vs Leadinfo
A plain comparison of pricing, identification depth, and attribution, using numbers from both companies' published pages and cited third-party sources. Verified July 2026.
Leadinfo is what consolidation in this market looks like up close. Owned by team.blue since 2022, the Rotterdam platform has made five acquisitions since, most recently Visitor Queue in January 2026 (terms undisclosed); visitorqueue.com now redirects to leadinfo.com. The deal pairs a claimed 9,000+ clients in Europe with Visitor Queue's North American base, and it frames what you are buying: a broad, mature suite with 70+ integrations, assembled by acquisition and answering to a portfolio owner rather than a single product team.
The pricing models share nothing. Leadinfo meters unique companies identified per month: Starter begins at €69/mo for the 0-50 band, and the final quote is tailored after a 14-day trial measures your volume, with outreach sold as add-ons (Autopilot from €39/seat, Leadbot and Liquid Content from €39/mo each). VisiLead sells flat credit tiers from $29/mo for 100 credits, and a credit is spent only when a visitor is successfully identified.
Identification depth differs too. Leadinfo resolves traffic to companies; VisiLead resolves companies globally and, on US traffic, the individual person behind the visit. If your pipeline is mostly European and company-level data is enough, Leadinfo remains a credible pick. The comparison below runs the verified numbers either way.
VisiLead vs Leadinfo: feature by feature
Side-by-side comparison of pricing, identification, attribution and integrations.
| Feature | VisiLead | Leadinfo |
|---|---|---|
| Starting price | $29/mo (Starter, 100 credits) | €69/mo (Starter, 0-50 identified companies per month) |
| Free plan | Yes, 10 credits, no credit card required | None; 14-day free trial only, no credit card |
| Person-level identification | Yes, individual visitors on US traffic | No; company-level only, with decision-maker contacts suggested from a +300M database after a company is identified |
| Company-level identification | Yes, global | Yes; 220M-company database across 195 countries, strongest in Europe |
| Revenue / channel attribution | Multi-channel attribution on all paid plans; channel-to-CRM closed-revenue attribution on Scale ($299/mo) | Campaign-level only: Google Ads and GA4 integrations (9 custom dimensions), LinkedIn Ads at higher tiers; no documented closed-won revenue attribution |
| Intent scoring | Included, with ICP filtering and engagement tracking | Automated lead scoring included; screen recordings at higher tiers |
| CRM integrations | HubSpot, Salesforce, Pipedrive, plus Slack alerts, webhooks, API, Zapier | 70+ one-click integrations including HubSpot, Salesforce, Pipedrive, ActiveCampaign, plus Zapier and Make |
| Data history | 14 days (Starter), 30 days (Growth), 90 days (Scale) | Not published per plan |
| Setup / self-serve | Fully self-serve, one tracking script, about 2 minutes | Script installs in minutes (top G2 praise theme, 48 mentions), but final pricing is a tailored offer after the trial |
| Contract terms | Monthly, cancel anytime; annual billing saves 20% | One-month notice before the next invoice date or you are charged another month; annual and biennial discounts unpublished |
| Pricing model | 1 credit = 1 identified company or person; unidentified visitors cost nothing | Priced per unique identified company per month, so cost rises with traffic; Scale reaches about €539/mo at 5,000+ companies |
| Add-ons required | None; features are included per tier | Autopilot from €39/seat, Leadbot Business from €39/mo, Liquid Content from €39/mo; third-party analysis puts realistic small-team spend near €108/mo |
| North American coverage | Company ID is global; person-level ID works on US traffic | Estimated 35-40% match rate on European B2B traffic and notably lower in North America (prospeo.io); acquired Visitor Queue in January 2026 to improve NA coverage |
| Privacy posture | Consent-gate mode, honors Global Privacy Control, junk and ISP traffic filtered | Cookieless identification, EU-only hosting, ISO 27001, GDPR-positioned |
Leadinfo details verified July 2026 from public pricing pages and review platforms. Spot something outdated? Tell us and we will fix it.
Which one fits your team?
Choose VisiLead if…
- You want to know which people visited, not just which companies. VisiLead identifies individual visitors on US traffic; Leadinfo is company-level only, a limitation mentioned 13 times in its G2 reviews.
- You need to tie channels and campaigns to closed revenue in your CRM. Leadinfo's attribution stops at campaign-level data (Google Ads, GA4, and LinkedIn Ads at higher tiers).
- You want published, self-serve pricing with a free plan. VisiLead starts free (10 credits) and $29/mo; Leadinfo has no free tier and quotes a tailored price after the trial.
- You want predictable billing: flat credit tiers, credits consumed only on successful identifications, and no €39 add-ons stacking onto the invoice.
- You want to cancel without a notice window. VisiLead monthly plans cancel anytime; Leadinfo requires one month's notice before the next invoice date.
Choose Leadinfo if…
- Your traffic is mostly European. Leadinfo is strongest in Benelux and DACH, and third-party review estimates a 35-40% match rate on European B2B traffic.
- GDPR posture is a hard requirement for your legal team: Leadinfo offers cookieless identification, EU-only hosting, and ISO 27001 certification.
- You want an all-in-one suite around company ID: Autopilot outreach automation, the Leadbot widget, Liquid Content personalization, and screen recordings (as paid add-ons or higher tiers).
- You need breadth of integrations: 70+ one-click connections including ActiveCampaign, Microsoft Teams, and LinkedIn Ads, plus Zapier and Make.
- You are an agency: Leadinfo runs a partner program with 1,200+ marketing agencies.
Our honest verdict
A Rotterdam agency reporting to Benelux clients should stay with Leadinfo: European coverage is genuinely strong, the 70+ integrations cover most client stacks, and €69/mo plus add-ons is a defensible line item, with the 14-day trial to sanity-check volume pricing before committing. An Austin SaaS team gets far less from it. Its visitors are American, Leadinfo names only the company, and campaign-level ad reporting will not settle which channel actually closed deals. VisiLead identifies the individual person on US traffic and, on its Scale plan, uses CRM deal outcomes to show what each channel closed; the free plan makes testing match rates on real traffic cost nothing.
Frequently asked questions
How much does Leadinfo cost compared to VisiLead?+
Leadinfo starts at €69/mo (Starter, 0-50 identified companies per month), with Scale from €159/mo rising to about €539/mo at 5,000+ companies and Pro from €359/mo to about €889/mo, plus €39 add-ons like Autopilot and Leadbot; third-party analysis puts realistic small-team spend near €108/mo. VisiLead starts at $29/mo for 100 credits, with Growth at $79/mo (500 credits) and Scale at $299/mo (2,500 credits), and annual billing saves 20%.
Does Leadinfo have a free plan?+
No. Leadinfo offers a 14-day free trial with no credit card required, which it also uses to count your identified companies before making a tailored offer, but there is no permanent free tier. VisiLead has a free plan with 10 credits and no credit card required.
Does Leadinfo show individual people visiting my website?+
No. Leadinfo identifies companies via cookieless IP matching and then suggests decision-maker contacts from a separate +300M contact database; it does not identify which individual actually visited. Company-only identification is one of the most cited complaints in its G2 reviews (13 mentions). VisiLead identifies individual visitors on US traffic and companies globally.
Does Leadinfo do revenue attribution?+
Not at the revenue level. Leadinfo's attribution is campaign-level: a Google Ads integration shows which identified companies clicked which ads, and a GA4 integration adds nine custom dimensions to tie company data to sessions, with LinkedIn Ads at higher tiers. There is no documented multi-touch or closed-won revenue attribution. VisiLead's Scale plan ($299/mo) ties channels and campaigns to closed revenue through your CRM.
How does Leadinfo's cancellation policy work?+
Leadinfo requires one month's notice before your next invoice date; miss it and you are charged for another month, which is a recurring theme in Trustpilot billing complaints. VisiLead's monthly plans can be cancelled anytime with no notice window.
Is Leadinfo better than VisiLead for European traffic?+
For pure company-level identification of European visitors, likely yes. Leadinfo is strongest in Benelux and DACH, holds ISO 27001 with EU-only hosting, and third-party review estimates a 35-40% match rate on European B2B traffic. VisiLead identifies companies globally, but its person-level identification only works on US traffic, so its full advantage shows up for teams with meaningful US volume.
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