VisiLead vs RB2B: same visitors, different endgame
Both tools identify the individual people on your US traffic and companies globally. Only one follows those visitors through your CRM to closed revenue. Here is the honest breakdown, with verified 2026 pricing.
It is 2:14 on a Tuesday, and a Slack alert tells a marketer at a US SaaS company that a VP of Operations, name and LinkedIn profile attached, just spent four minutes on the pricing page. That alert, an actual named person instead of an anonymous session, is the moment RB2B sells. It is also a moment VisiLead can deliver: both tools identify individual visitors on US traffic and companies globally.
The difference is what each product expects you to do with the alert. RB2B routes it to your reps through Slack and Teams in real time so someone can follow up while the visit is still warm, and it does that job well; G2 reviewers give it 4.5/5, with 282 reviews behind that score, mostly praising fast setup and the real-time alerts. VisiLead carries the same identification forward into your CRM, connecting channels and campaigns to the deals that eventually close.
Price shapes the decision too. VisiLead includes person-level identification from $29/mo, while RB2B's person-level plans start at $79/mo and business emails require Pro at $149/mo. The comparison below goes line by line so you can pick based on how you actually sell.
VisiLead vs RB2B: feature by feature
Side-by-side comparison of pricing, identification, attribution and integrations.
| Feature | VisiLead | RB2B |
|---|---|---|
| Starting price (paid) | $29/mo Starter (100 credits, 1 website) | $79/mo Starter (300 resolutions); separate $49/mo Clay Agency plan (1,250 credits) |
| Free plan | 10 credits, company and person-level ID both included, no credit card | 150 resolutions/mo, company-level only since January 22, 2026, Slack push only, cannot buy extra credits |
| Person-level identification | Yes, US traffic, included on every plan including Free | Yes, US-only, from $79/mo; Starter delivers LinkedIn URLs without emails, business emails start with Pro at $149/mo |
| Company-level identification | Yes, global | Yes, global, via a Demandbase reverse-IP partnership |
| Revenue and channel attribution | Multi-channel attribution from $29/mo; channel-to-CRM closed-revenue attribution on Scale ($299/mo) | No attribution product; captures UTM source/campaign, referrer, and per-visitor page history, synced to CRM |
| Intent and lead scoring | Intent scoring, ICP filtering, and engagement tracking included | Custom Hot Leads filters (revenue, size, seniority, geography) and Hot Pages flags |
| CRM integrations | HubSpot, Salesforce, Pipedrive, plus Slack alerts, Zapier, webhooks, API | HubSpot, Salesforce, Clay and 50+ apps, but only from Pro ($149/mo); Starter pushes to Slack and Teams only |
| Credit and overage model | 1 credit per successfully identified company or person; unidentified visitors cost nothing | 1 resolution per identification; overages billed at $0.45 each on Starter, $0.25 on Pro and Pro+ |
| Data history | 14 days (Starter), 30 days (Growth), 90 days (Scale) | Per-visitor page-view history with time-on-page; retention limits not published on the pricing page |
| Setup and self-serve | About 2 minutes, one tracking script, fully self-serve | 5-minute pixel install, self-serve |
| Contract terms | Monthly, or annual billing with 20% off | Monthly credit-based billing; no annual pricing documented on the pricing page |
| Published match-rate claims | None published; you only pay when an identification succeeds | Plan-gated: roughly 15-20% on lower tiers, 70-80% on Pro+ and Clay Agency, per RB2B's own pricing page and support docs |
| Multiple websites | 1 website ($29), 3 websites ($79), unlimited ($299) | Extra domains cost $99/mo (up to 5 domains) on Pro and Pro+ |
| Real-time alerts | Real-time tracking with Slack alerts | Real-time Slack and Microsoft Teams push; this is RB2B's signature feature |
RB2B details verified July 2026 from public pricing pages and review platforms. Spot something outdated? Tell us and we will fix it.
Which one fits your team?
Choose VisiLead if…
- You need to prove which channels produce revenue, not just leads. RB2B captures UTM values per visitor; VisiLead reports attribution from first touch to closed deal in your CRM.
- You want person-level US identification without the $79/mo entry ticket. VisiLead includes it from $29/mo, and even on the free plan (10 credits, no credit card).
- You want CRM data from day one. RB2B's Starter pushes to Slack and Teams only; VisiLead includes HubSpot, Salesforce, and Pipedrive integrations.
- You resent paying for junk. VisiLead filters junk and ISP traffic and only spends a credit when an identification actually succeeds.
- Your budget is closer to $29 than $149. On RB2B, getting business emails plus CRM sync effectively means Pro at $149/mo.
Choose RB2B if…
- Your workflow lives in Slack or Teams and you want reps pinged the moment a hot visitor lands. That real-time push is RB2B's core, and G2 reviewers (4.5/5 across roughly 282 reviews) consistently praise it.
- You run outbound through Clay. RB2B has a dedicated $49/mo Clay Agency plan with 1,250 credits and a native Clay integration.
- You want LinkedIn profile URLs on identified US visitors so reps can research and reach out in seconds. RB2B attaches them to person-level identifications from its $79/mo Starter plan.
- You have a big team and a broad stack: RB2B includes unlimited users on all plans, and Pro tiers include 50+ integrations such as Instantly and HeyReach.
- You are willing to pay for Pro+ (from $199/mo): RB2B's support docs cite 70-80% combined identification coverage on its premium resolution tier.
Our honest verdict
Should you switch? Not if RB2B is doing its job for you: your reps live in Slack, they jump on hot US visitors the moment alerts land, and paying $149/mo or more for emails and CRM sync fits the budget. It is genuinely good at that motion, and its integration catalog is bigger than ours. You should switch if the question you cannot answer is not who to message today but which marketing paid for itself. VisiLead takes the same visitor identification and follows each visitor from first touch to the deal it became in your CRM, starting at $29/mo.
Frequently asked questions
Does RB2B still have a free plan?+
Yes, but since January 22, 2026 it is company-level only. The free plan includes 150 resolutions per month pushed to Slack, with person-level visitors masked, no email addresses or LinkedIn URLs, and no way to buy extra credits. Person-level identification now starts on RB2B's $79/mo Starter plan.
Does VisiLead identify individual people like RB2B does?+
Yes. VisiLead identifies individual visitors (contact-level) on US traffic and companies globally, the same two coverage levels RB2B offers. The difference is packaging: VisiLead includes person-level identification on every plan, including its free plan with 10 credits, while RB2B gates it behind the $79/mo Starter.
How much does RB2B cost compared to VisiLead?+
RB2B's paid plans run $79/mo (Starter, 300 resolutions, no email addresses), Pro from $149/mo, and Pro+ from $199/mo, with overages at $0.45 or $0.25 per resolution. VisiLead runs $29/mo (100 credits), $79/mo (500 credits), and $299/mo (2,500 credits), with 20% off on annual billing and a free plan with 10 credits.
Does RB2B do revenue or channel attribution?+
No. RB2B captures UTM source, UTM campaign, referrer, and page-view history per visitor and syncs them to HubSpot or Salesforce, but it has no channel or revenue attribution reporting. VisiLead includes multi-channel attribution from $29/mo and ties channels to closed CRM revenue on its $299/mo Scale plan.
What match rate does RB2B actually deliver?+
It depends on the plan. RB2B's own pricing page and support docs cite roughly 15-20% coverage on lower tiers and 70-80% only on Pro+ and Clay Agency plans. Third-party critics such as Prospeo report real-world person-level match rates of 5-20%. VisiLead publishes no match-rate claims and only charges a credit when an identification succeeds.
Is RB2B GDPR compliant for European traffic?+
RB2B's person-level identification is US-only; international visitors get company-level identification, which RB2B describes as GDPR-compliant via its Demandbase partnership. VisiLead identifies companies globally and adds a consent-gate mode plus Global Privacy Control opt-out support for privacy-sensitive markets.
How hard is it to switch from RB2B to VisiLead?+
About two minutes of work: you add one tracking script to your site, the same kind of install as RB2B's pixel. VisiLead's free plan (10 credits, no credit card) lets you run both tools side by side and compare results on real traffic before moving budget. You can reconnect Slack alerts and your HubSpot, Salesforce, or Pipedrive sync the same day.
Try the RB2B alternative with revenue attribution built in
Install one script, see the companies and people visiting your site, and know which channels actually close revenue. Free plan, no credit card.