VisiLead vs Factors.ai
Both tools tie marketing channels to CRM revenue. One is an ABM platform starting at $199/mo, the other a $29/mo tool that also identifies individual US visitors.
No other comparison in this set is as close as this one. Factors.ai is the rare competitor that, like VisiLead, pairs website visitor identification with revenue attribution wired into your CRM; most tools in this category skip attribution entirely. What separates the two comes down to a pair of axes: cost and scope on one side, identification depth on the other.
Take cost and scope first. Factors.ai is an ABM platform for mid-market GTM teams, layering LinkedIn ads automation, G2 intent signals, and Scout AI agents on top of its attribution engine, priced at $199/mo for Lite and then $6,000, $20,000, and $30,000+ per year across the annual tiers. VisiLead keeps the surface area small: the identification-and-attribution core with intent scoring, minus the ABM machinery, at $29 to $299 per month with a free plan.
Identification depth is the other axis. Factors resolves companies only; its own help center states it cannot provide emails or phone numbers of visitors who do not fill out a form. VisiLead identifies companies globally and, on US traffic, the individual person. An outbound rep who needs a name rather than a logo will feel that difference before any pricing table does.
VisiLead vs Factors.ai: feature by feature
Side-by-side comparison of pricing, identification, attribution and integrations.
| Feature | VisiLead | Factors.ai |
|---|---|---|
| Starting price | $29/mo (Starter, 100 credits) | $199/mo (Lite); annual plans from $6,000/yr |
| Free plan | Yes: 10 credits, no credit card required | None as of July 2026; the 200-account free plan was removed. Free trial offered |
| Person-level identification | Yes, individual visitors identified on US traffic | No. Help center: cannot provide emails or phone numbers of visitors who do not fill out a form |
| Company-level identification | Yes, global; 1 credit per successfully identified company | Yes, global via 6sense OEM; claims a 50-65% average match rate |
| Revenue and channel attribution | Multi-channel attribution from $29/mo; channel-to-closed-revenue via CRM on Scale ($299/mo) | Multi-touch models (first touch, last touch, influenced) tied to CRM pipeline; LinkedIn view-through ROI |
| Intent scoring | Intent scoring, ICP filtering, and engagement tracking included | Custom and predictive account scoring, plus G2 intent signals |
| CRM integrations | HubSpot, Salesforce, Pipedrive, plus Slack alerts, webhooks, API, Zapier | HubSpot, Salesforce, Zoho, LeadSquared, plus Slack, Microsoft Teams, Segment, Rudderstack, webhooks (Zapier, Make) |
| Data history | 14 days (Starter), 30 days (Growth), 90 days (Scale) | Not published on the July 2026 pricing page |
| Setup and self-serve | Self-serve, one tracking script, about 2 minutes | Free trial available; G2 reviewers repeatedly cite a learning curve for tracking, integrations, and report setup |
| Contract terms | Monthly billing on every plan; annual billing saves 20% | Only Lite ($199/mo) is monthly; Basic, Growth, and Enterprise are shown as annual pricing ($6K/$20K/$30K+ per year) |
| LinkedIn ads measurement | No dedicated LinkedIn ads product | Official LinkedIn Marketing Partner; AdPilot add-on at $1,000/mo per docket.io |
| Paid add-ons | None; features are included per plan | LinkedIn AdPilot ($1,000/mo), Interest Groups ($750/mo), GTM Engineering Services (docket.io, April 2026) |
| AI agents and ABM automation | No; focused on identification and attribution | Scout AI agents for account research, email drafting, and campaign optimization |
| Billing unit | Credits; only successfully identified companies or people consume credits | Seats plus monthly tracked users and companies-identified caps; $100 per 500 extra accounts per docket.io |
Factors.ai details verified July 2026 from public pricing pages and review platforms. Spot something outdated? Tell us and we will fix it.
Which one fits your team?
Choose VisiLead if…
- You want to know which person visited, not just which company. VisiLead resolves individual visitors on US traffic; Factors' own help center confirms it cannot.
- Your budget is under $200/mo. VisiLead starts free (10 credits) with paid plans from $29 to $299/mo, versus a $199/mo entry and $6,000+ annual tiers at Factors.
- You want monthly billing on every plan and a setup that takes about 2 minutes, without the learning curve G2 reviewers describe at Factors.
- You only want to pay for results: a credit is consumed only when a company or individual is successfully identified. Unidentified visitors cost nothing.
- You still need the attribution loop: channel attribution is included from $29/mo, and channel-to-closed-revenue via CRM costs $299/mo, not a five-figure annual contract.
Choose Factors.ai if…
- You run significant LinkedIn ad spend. Factors is an official LinkedIn Marketing Partner with Company Intelligence API access, including view-through ROI measurement few tools can match.
- You want ABM execution, not just data: Scout AI agents, audience syncing, impression frequency control, and G2 intent signals in one platform.
- You are a mid-market team with budget. Plans include 3 to 25 seats and up to 100,000 monthly tracked users, and G2 rates the platform 4.5/5 across roughly 181 reviews.
- You need multi-touch attribution models (first touch, last touch, influenced) across LinkedIn, Google Ads, G2, and CRM at the account level.
Our honest verdict
This one is close to a coin flip: both products pair visitor identification with real attribution, and Factors earns its reputation, with a G2 average sitting at 4.5 from about 181 reviews. Two tiebreakers resolve it. One is money: Factors starts at $199/mo with annual contracts above that, and docket.io found add-ons pushing real costs to two to four times list price; VisiLead runs $29 to $299 per month, self-serve, billed monthly. The other is what identification hands you: Factors names the company, VisiLead can name the individual on US traffic. Heavy LinkedIn spend and ABM ambitions tilt the flip toward Factors; anything short of that tilts it toward VisiLead.
Frequently asked questions
How much does Factors.ai cost in 2026?+
Factors.ai starts at $199 per month for the Lite tier (3 seats, 1,500 companies identified per month). Above that, plans are shown as annual pricing: Basic at $6,000/year, Growth at $20,000/year, and Enterprise from $30,000/year. Add-ons are priced separately; docket.io's April 2026 research documented LinkedIn AdPilot at $1,000/month and Interest Groups at $750/month.
Does Factors.ai have a free plan?+
No. The permanent free plan (up to 200 accounts) that existed as recently as April 2026 has been removed and replaced by the $199/mo Lite tier. A free trial is still offered; third-party sources cite 14 days with no credit card. VisiLead keeps a permanent free plan with 10 identification credits and no credit card required.
Does Factors.ai show the individual people who visit my website?+
No, Factors.ai identifies companies only. Its help center states it is not possible to provide the email IDs or phone numbers of website visitors who do not fill out a form. The named-person examples in its marketing come from CRM records and LinkedIn ad engagement, not from de-anonymizing anonymous visitors. VisiLead identifies individual visitors on US traffic and companies globally.
Is Factors.ai worth the price?+
If you spend heavily on LinkedIn ads and need company-level attribution across LinkedIn, Google, and your CRM, Factors.ai is one of the strongest options: it is an official LinkedIn Marketing Partner and holds a 4.5/5 G2 rating across roughly 181 reviews. Budget carefully, though; docket.io found teams often pay two to four times list price by month three once add-ons land. Teams that mainly need visitor identification plus revenue attribution can cover that for $29 to $299/mo with VisiLead.
How long does Factors.ai take to set up compared to VisiLead?+
'Learning curve' is the most repeated complaint in Factors.ai's G2 reviews; configuring tracking, integrations, and custom reports takes time, which is expected for a platform of its breadth. VisiLead is self-serve with one tracking script and roughly a 2-minute setup, with Slack alerts and CRM sync configured from the dashboard.
Can I pay for Factors.ai monthly?+
Only the $199/mo Lite tier is billed monthly. Basic ($6,000), Growth ($20,000), and Enterprise ($30,000+) are displayed as annual pricing on the July 2026 pricing page. This is a recent change: in April 2026, Basic was $399/month and Growth $999/month. VisiLead bills monthly on every plan, with a 20% discount for annual billing.
Is VisiLead GDPR compliant compared to Factors.ai?+
VisiLead identifies companies on global traffic, limits person-level identification to US traffic, offers a consent-gate mode (data-consent=manual) so tracking only starts after consent, and honors Global Privacy Control opt-outs. Factors.ai positions itself as GDPR and CCPA compliant and is SOC 2 Type II certified, with company-level identification via reverse-IP matching. For EU traffic, both tools operate at the company level.
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