RB2B Pricing in 2026: What Person-Level ID Actually Costs
RB2B's free plan stopped showing individual visitors on January 22, 2026. Here is the full plan breakdown, the per-resolution overage math, and where the real costs hide.
On January 22, 2026, RB2B changed what its free plan means. You still get 150 resolutions a month at $0, but they are now company-level only. Individual visitors, the person-level identification RB2B built its name on, show up masked until you pay. RB2B's stated reasoning is that person-level identity is its most resource-intensive feature and giving it away removed the incentive to upgrade. Honest of them to say so, but the practical effect is that the real entry price for seeing who visited your site is now $79 a month.
RB2B prices on "resolutions," its word for credits. Starter is $79/mo for 300 resolutions, Pro starts at $149/mo for 600, and Pro+ starts at $199/mo with volume tiers that scale from 600 up to 2,500,000 resolutions. There is also a $49/mo Clay Agency plan with 1,250 credits for agencies routing data into Clay. Billing is monthly, every plan includes unlimited users, and there is no documented annual contract requirement, which is genuinely more flexible than most tools in this category.
The catches live in the details. Blow past your monthly allowance and you pay $0.45 per extra resolution on Starter or $0.25 on Pro and Pro+. And how much of your traffic actually gets identified is plan-gated: RB2B's own pricing page cites 15 to 20% person-level coverage on basic resolution, with premium resolution at 35 to 45% reserved for the higher tiers. The advertised experience and the $79 experience are not the same product.
RB2B plans and prices
| Plan | Price | What you get |
|---|---|---|
| Free | $0/mo | 150 resolutions/mo, company-level identification only (since Jan 22, 2026), push to Slack only, no emails or LinkedIn URLs, cannot buy extra credits |
| Clay Agency | $49/mo | 1,250 credits/mo, built for agencies pushing visitor data into Clay |
| Starter | $79/mo | 300 resolutions/mo, basic person-level ID with LinkedIn URLs delivered to Slack or Teams only, no email addresses, $0.45/resolution overage |
| Pro | From $149/mo | 600 resolutions/mo, business email addresses, all integrations, $0.25/resolution overage |
| Pro+ | From $199/mo | Premium resolution (RB2B's higher match-rate tier), volume tiers from 600 up to 2,500,000 resolutions, $0.25/resolution overage; Warmly's analysis cites about 2,500 credits at about $349/mo |
Prices verified July 2026 from public pricing pages and documented buyer data. Vendors change pricing; confirm before you buy.
What the pricing page doesn't tell you
Overages run $0.25 to $0.45 per resolution
Go over your monthly allowance and Starter charges $0.45 per extra resolution while Pro and Pro+ charge $0.25. A traffic spike that identifies 200 extra visitors on Starter adds $90 to that month's bill. There is no hard cap mentioned on the pricing page, so budget for your busiest month, not your average one.
Starter gives you LinkedIn URLs, not email addresses
The $79 Starter plan delivers person-level matches as LinkedIn profile URLs pushed to Slack or Teams, and that is it. Business email addresses and the full integration set (CRM, webhooks, the rest) start at Pro for $149/mo. If your team plans to actually email these visitors, the real price is $149, not $79.
Each additional website costs $99/mo
Extra domains are $99/mo apiece on Pro and Pro+, capped at 5 domains. An agency or a company with three product sites pays $198/mo on top of the base plan before identifying a single visitor. That add-on alone costs more than some competitors' entire plans.
Match rates are gated by plan
RB2B's pricing page lists 15 to 20% person-level coverage on basic resolution versus 35 to 45% on premium resolution, and its support docs list 70 to 80% coverage only on the Pro+ and Clay Agency tiers. The homepage's claim of identifying 70 to 80% of traffic combines person and company methods. The headline match rates require the top tiers. Third-party critics like Prospeo argue real-world person-level rates run 5 to 20%, so test with the 7-day trial before committing.
Noisy matches still burn resolutions
The most-cited complaint in RB2B's G2 reviews is lead quality: bot traffic, invalid emails, and incomplete profiles (13 mentions per Prospeo's analysis of G2 data). Every identified visitor consumes a resolution whether it is your dream buyer or a competitor's SDR browsing your pricing page. On a 300-resolution Starter plan, noise eats budget fast.
How RB2B pricing compares to VisiLead
Here is the dollar math. RB2B's $79 Starter buys 300 resolutions delivered as LinkedIn URLs in Slack or Teams, with email addresses and the full integration set gated behind the $149 Pro plan. VisiLead's Growth plan costs the same $79/mo and includes 500 credits, 3 websites, custom conversion events, 30-day history, 10 team users, and priority support. If you are just testing the category, VisiLead's Starter is $29/mo for 100 credits and there is a free plan with 10 credits that needs no credit card. A credit only gets spent when VisiLead successfully identifies a company or an individual person; unidentified visitors cost nothing. Website limits are set by plan (1 on Starter, 3 on Growth, unlimited on Scale) rather than a $99/mo per-domain fee, annual billing saves 20%, and extra credit packs are available anytime. One honest caveat: VisiLead credits reset monthly and do not roll over, same as RB2B's resolutions.
RB2B earns its price in specific situations. If your team lives in Slack, works US traffic at high volume, and wants person-level LinkedIn profiles flowing in real time, RB2B does that well, and unlimited users plus the 7-day Pro trial make it cheap to verify. Where it gets expensive is everything after identification: RB2B tells you who visited, then hands off. VisiLead identifies both companies (globally) and individuals (US traffic only, same constraint as RB2B), then ties those visitors to the channels that brought them, with intent scoring and ICP filtering included; its Scale plan connects channel data to CRM outcomes so you can see which sources produce closed revenue. If attribution is the point, RB2B needs a second tool; VisiLead does not.
Is RB2B worth it?
RB2B is a focused, well-liked tool (4.5/5 on G2 across about 282 reviews) that got materially more expensive in January 2026 when person-level data left the free tier. Budget honestly: $79/mo gets LinkedIn URLs, $149/mo gets emails, and the advertised match rates need Pro+. If Slack-first person-level alerts on US traffic are your whole use case, it delivers. If you want identification plus channel attribution in one tool, VisiLead includes multi-channel attribution from $29/mo, with full channel-to-CRM revenue attribution on its Scale plan.
RB2B pricing FAQ
How much does RB2B cost?+
RB2B's person-level identification starts at $79/mo on the Starter plan, which includes 300 monthly resolutions delivered as LinkedIn URLs to Slack or Teams. Pro starts at $149/mo for 600 resolutions with business emails and all integrations, Pro+ starts at $199/mo with premium resolution and volume tiers up to 2,500,000, and a Clay Agency plan costs $49/mo for 1,250 credits. A free company-level-only plan includes 150 resolutions per month, and all plans have unlimited users.
Does RB2B have a free plan?+
Yes, RB2B has a free forever plan with 150 monthly resolutions, but since January 22, 2026 it only shows company-level data, with individual visitors appearing masked. The free plan pushes to Slack only, includes no email addresses or LinkedIn URLs, and does not allow buying extra credits. Person-level identification now requires the $79/mo Starter plan or above. There is also a 7-day trial with full Pro features.
Did RB2B discontinue its free plan?+
No, the free plan still exists, but on January 22, 2026 RB2B removed person-level (contact-level) resolution from it, so free users now see company-level data only. RB2B said person-level identity is its most resource-intensive feature and giving it away removed the incentive to upgrade. The free tier keeps 150 monthly resolutions with Slack delivery, and person-level identification starts at $79/mo.
What are RB2B's overage charges?+
RB2B charges $0.45 per extra resolution on the Starter plan and $0.25 per extra resolution on Pro and Pro+ once you exceed your monthly allowance. On Starter's 300-resolution allowance, identifying 200 extra visitors in a month adds $90 to the bill. The free plan cannot buy extra credits at all.
Does RB2B require an annual contract?+
No, RB2B bills monthly on a credit (resolution) model, and no annual contract requirement or annual pricing is documented on its pricing page or support docs. That makes it easier to leave than tools that push 12-month terms, though it also means there is no documented annual discount.
Is RB2B worth the price?+
RB2B is worth $79 to $199/mo if you sell to US traffic, work leads in Slack, and want person-level LinkedIn data in real time; it holds a 4.5/5 rating on G2 across about 282 reviews. The main risks are cost creep and coverage: email addresses require the $149/mo Pro plan, RB2B's advertised higher match rates apply to premium resolution on the top tiers, and the most-cited G2 complaint is lead quality, including bot traffic and incomplete profiles. Use the 7-day Pro trial to measure match quality on your own traffic before paying.
What is a cheaper alternative to RB2B?+
VisiLead starts at $29/mo for 100 identification credits, compared with RB2B's $79/mo Starter, and its free plan includes 10 credits with no credit card required. VisiLead identifies both companies (globally) and individual people (US traffic only, the same geographic limit as RB2B), and only charges a credit when a visitor is successfully identified. Unlike RB2B, it includes multi-channel attribution, intent scoring, and ICP filtering, with HubSpot, Salesforce, Pipedrive, Slack, Zapier, webhook, and API integrations. RB2B's own $49/mo Clay Agency plan is also cheaper than its Starter tier if you specifically route data through Clay.
Know what you pay for, and what it returns
VisiLead starts free and tells you which channels actually close revenue. $29/mo entry, no annual lock-in, no sales call.