Best B2B Funnel Analytics Tools (2026): 11 Account-Level & Event-Based Tools Compared

Most B2B teams pay for funnel analytics tools that were built for B2C consumer apps. They track "users" through "events," produce neat conversion charts, and quietly miss the actual buyer — a six-person committee at one company researching your product over 90 days. The result is a funnel report that looks correct but tells you almost nothing about pipeline.

This guide compares the eleven funnel analytics tools B2B teams actually use in 2026, scored on what matters for revenue: can you see the funnel by company, not just by anonymous user? Can you tie behavior to firmographics? Can you act on the signals before the buyer fills out a demo form?

We cover product analytics platforms (Mixpanel, Amplitude, Heap, PostHog), session-replay-with-funnels tools (Hotjar, FullStory, Smartlook, Pendo), and the smaller class of account-level platforms (VisiLead, June, Factors.ai) that are purpose-built for B2B. For broader context, see our comparison of intent data software and our best Leadfeeder alternatives guide.

What Is B2B Funnel Analytics?

Funnel analytics tracks how visitors and users move through a defined sequence of stages — landing page → pricing page → signup → activation → conversion — and shows where they drop off. The tool's job is to surface the leakiest step so revenue teams can fix it.

In B2C consumer apps the user is the buyer, and a "drop-off at checkout" is straightforward. In B2B the buyer is a company. A drop-off in your B2B funnel might mean five people from one prospect started research, two reached pricing, then nobody returned for fourteen days. That is a different problem from five separate consumers abandoning carts, and it requires a different lens.

B2B funnel analytics tools differ on three axes:

• Unit of measurement: anonymous users, identified users, or companies
• Source of stage definitions: explicit events you instrument, autocapture from clicks, or page-pattern detection
• Action layer: pure reporting, alerts, or automated routing into CRM and sales tools

The tools below sit at different points on each axis. The right choice depends on whether your funnel is product-led (PLG signups, activation), sales-led (visitor → MQL → SQL → opp), or hybrid.

Why B2B Funnel Analytics Is Different From B2C Product Analytics

B2C product analytics — what Mixpanel, Amplitude, and Heap were originally built for — assumes one user is one buyer. Track the user, identify them on signup, send them through events, measure conversion. Clean.

B2B funnel analytics has to deal with three structural differences:

The buying committee. The average B2B SaaS purchase involves 6.8 stakeholders, according to Gartner. Treating each as a separate user inflates your numerator and erases account-level patterns. A "10% trial-to-paid conversion" might really be three of thirty companies — a very different number to act on.

The 97% anonymous problem. Most B2B website visitors never identify themselves until very late in the buying process. Pure event-based product analytics records them as "anonymous user 38f29c…" and forgets them on session end. That visitor was actually a senior buyer at a $50M company evaluating your product, but no funnel report will tell you that.

The dark funnel. B2B buyers spend roughly 67% of their journey before contacting sales, per Gartner research. They research on G2, read your blog, ask ChatGPT, and watch your pricing page three times — none of which classic funnel tools were built to track in B2B-friendly ways.

Account-level funnel analytics — the category VisiLead and a few others sit in — addresses these gaps by treating the company as the unit, not the session.

How We Evaluated These Tools

For each tool below we looked at:

• Account-level views: can you see the funnel by company, or only by anonymous user?
• Funnel definition: how stages are configured (events, page patterns, properties)
• B2B-friendly identification: visitor IP-to-company, CRM enrichment, or none
• Pricing: starting price for a B2B-sized account
• Best for: the team profile that gets the most value
• Where it falls short: the limitations B2B teams hit in practice

Pricing reflects publicly available 2026 information and may have changed since publication. Verify before purchase.

The 11 Best B2B Funnel Analytics Tools in 2026

1. VisiLead — Best for Account-Level B2B Funnel Discovery

VisiLead is the only tool on this list built around the company as the unit of measurement from day one. Instead of tracking anonymous users through events, VisiLead identifies the companies behind your traffic, builds a funnel where each stage is "company X did Y," and surfaces drop-offs by account.

• Pricing:
• Free: $0/month (10 credits, 1 website, 1 funnel)
• Starter: $29/month (100 credits, 14-day history)
• Growth: $79/month (500 credits, 3 websites, multi-funnel, team collaboration)
• Scale: $299/month (2,500 credits, unlimited websites, API access, advanced funnel analytics)

Why B2B teams choose it:

Most product analytics tools require you to instrument events, identify users on signup, and accept that everything pre-signup is anonymous noise. VisiLead inverts that. The visitor identification engine matches IPs to companies before any form is filled, so even pre-signup traffic shows up in your funnel as named accounts.

The funnel discovery layer automatically detects common B2B paths (homepage → pricing → demo, or blog → product → trial) and reports drop-off rates by company size, industry, and source. You see "8 mid-market SaaS companies entered the funnel from ChatGPT this week, 5 reached pricing, 2 started trials" instead of "423 anonymous sessions, 12% conversion."

• Strengths:
• Account-level funnel as the default view, not an upgrade
• Visitor identification, funnel discovery, and retargeting popups in one tool
• Pricing transparent and SMB-friendly ($29/month entry)
• Real-time alerts when ICP-fit accounts hit pricing or demo pages
• No event instrumentation required for the standard funnels

• Limitations:
• Smaller IP database than enterprise visitor-ID tools
• Not a replacement for product analytics inside the app (post-signup)
• Funnel discovery feature is newer — fewer pre-built templates than Mixpanel
• B2B-focused, with limited utility for B2C apps

Best for: B2B SaaS, agencies, and revenue teams under 200 employees who want company-level funnel reporting without enterprise pricing or RevOps overhead.

2. Heap — Best for Autocapture + Retroactive Funnel Analysis

Heap is the leader in autocapture product analytics. Instead of asking you to instrument every event, Heap records every click, swipe, and pageview automatically and lets you define funnels retroactively. For B2B SaaS teams that want fast iteration without engineering tickets, this is a strong fit.

• Pricing:
• Free: up to 10,000 monthly sessions
• Growth: starts ~$3,600/year (custom)
• Pro and Premier: enterprise pricing, typically $25,000+/year
• Pricing is not public for paid tiers — talk to sales

Why B2B teams choose it:

Heap's killer feature is retroactive funnel analysis. You don't need to predict which events to track — Heap captures everything, then lets analysts define funnels later by pointing at any UI element. For B2B SaaS apps where the conversion path changes faster than engineering can ship event tracking, this saves weeks per analysis.

The Account view groups users by company, and Heap can pull firmographic data from CRM integrations to slice funnels by ICP. Strong fit for product-led B2B SaaS where the funnel sits inside the app.

• Strengths:
• Industry-leading autocapture
• Retroactive funnel definition without re-instrumentation
• Strong CRM integrations (Salesforce, HubSpot)
• Account-level grouping available
• Fast UI for non-technical users

• Limitations:
• Pricing opaque and expensive at scale
• Pre-signup anonymous traffic still anonymous (no built-in visitor identification)
• Free tier sufficient for testing only
• Account-level views require custom setup, not a default

Best for: B2B SaaS product teams with 50+ employees and a real engineering bench who need deep in-app funnel analytics.

3. Mixpanel — Best for Event-Based Funnel Analytics

Mixpanel is the original event-based product analytics platform, and remains the default choice for many B2B SaaS teams running PLG motions. Funnels are a core feature: define a sequence of events, see conversion rates and drop-offs.

• Pricing:
• Free: up to 1 million events/month
• Growth: from $24/month, scales by event volume
• Enterprise: custom

Why B2B teams choose it:

Mixpanel's funnel tools are mature, the UI is intuitive, and the integrations ecosystem is enormous. For tracking in-app behavior — feature adoption, activation steps, paid conversion — it remains best-in-class. The Cohorts feature lets you slice funnels by company traits if you push CRM data in via Reverse ETL.

• Strengths:
• Best-in-class event tracking and funnel UI
• Generous free tier (1M events covers most early-stage B2B apps)
• Strong cohort and segmentation tools
• Wide integration ecosystem (Segment, Reverse ETL, etc.)
• Mature SQL and BI integrations

• Limitations:
• Built around the user, not the company
• Pre-signup traffic is anonymous noise
• Account-level views require external data piped in via Reverse ETL
• Pricing scales aggressively past 1M events
• Funnel cohort sizes can become unreliable at low B2B volumes (a 30-account funnel produces noisy percentages)

Best for: B2B SaaS product teams running PLG motions where the conversion event happens inside the app post-signup.

4. Amplitude — Best for Behavioral Funnel Analysis at Scale

Amplitude is Mixpanel's closest peer — event-based product analytics with a strong focus on behavioral cohorts and impact analysis. For larger B2B SaaS teams (200+ employees) it's often the choice over Mixpanel because of stronger enterprise governance and ML-powered analysis.

• Pricing:
• Starter: free, up to 50,000 monthly tracked users
• Plus: from $61/month, 50K-300K MTUs
• Growth and Enterprise: custom, typically $40,000+/year

Why B2B teams choose it:

Amplitude's Compass and Causal Analysis features can identify which behaviors most predict conversion through your funnel — useful when you have enough user volume that statistical correlations are reliable. The Pathfinder tool surfaces unexpected funnel paths users actually take versus the path you defined.

For B2B teams that have crossed into the 10K+ MTUs range, Amplitude tends to win on analytical depth.

• Strengths:
• Strongest behavioral analytics on the market
• Cohort analysis and predictive modeling
• Pathfinder shows actual paths users take
• Robust enterprise governance and data residency options
• Strong integration with experimentation tools

• Limitations:
• Like Mixpanel, user-centric not account-centric
• Steep learning curve for non-analysts
• Pricing is expensive for mid-market B2B
• Statistical features need volume — small B2B accounts produce noisy results
• No built-in visitor identification

Best for: B2B SaaS companies with 10,000+ MTUs and a dedicated product analytics team.

5. PostHog — Best Open-Source Funnel Analytics

PostHog is the open-source product analytics suite that bundles funnel analysis, session replay, feature flags, A/B testing, and surveys. For B2B SaaS teams that prefer a self-hosted option (data sovereignty, GDPR posture), or want to consolidate three tools into one, PostHog is the go-to.

• Pricing:
• Free: 1M events/month on cloud
• Pay-as-you-go: from $0.00031/event after free tier
• Self-hosted: free (you pay infrastructure)
• Teams: $450/month for collaboration features

Why B2B teams choose it:

The bundle is the value. Funnel analytics, session replay, flags, and A/B in one tool, with a generous free tier and an open-source core. For B2B SaaS teams in regulated industries (fintech, health, EU-only), the self-hosted option removes a major procurement objection.

PostHog's Group Analytics feature explicitly supports company-level grouping — closer to B2B-native than Mixpanel or Amplitude.

• Strengths:
• Open-source, self-hostable
• Group Analytics treats accounts as first-class entities
• Bundle includes funnels, session replay, flags, and experiments
• Generous free tier
• Strong community and documentation

• Limitations:
• Self-hosting is real ops work
• Less polished UI than Mixpanel and Amplitude
• Bundle approach means jack of all trades, not best-in-class at any one
• No visitor identification for pre-signup traffic
• Smaller ecosystem of pre-built integrations

Best for: B2B SaaS teams that want product analytics, session replay, and feature flags in one tool, especially in regulated industries.

6. June — Best B2B SaaS-Native Funnel Analytics

June is product analytics built specifically for B2B SaaS. Where Mixpanel and Amplitude make B2B teams adapt B2C tools to their use case, June ships with B2B-shaped reports out of the box: company funnels, account health, MQL/SQL views, paid conversion by ICP segment.

• Pricing:
• Free: up to 10K monthly tracked users (B2B SaaS only)
• Pro: $149/month
• Enterprise: custom

Why B2B teams choose it:

June's setup time is dramatically shorter for B2B SaaS than competitors — the templates are already B2B (account funnel, activation by company, retention by plan). The free tier specifically for B2B SaaS makes it a natural fit for early-stage startups.

The Auto Reports feature surfaces interesting cohort behavior automatically — "5 companies on the Pro plan haven't logged in for 14 days, here's their email."

• Strengths:
• Pre-built B2B SaaS templates and reports
• Account-first data model
• Free for B2B SaaS up to 10K MTUs
• Fast time-to-insight (no analyst required)
• Strong CRM integrations (HubSpot, Salesforce)

• Limitations:
• Less analytical depth than Amplitude
• Smaller ecosystem of integrations
• Limited customization for non-standard funnels
• Pricing jumps from free to $149/month with no middle tier
• No visitor identification for anonymous pre-signup traffic

Best for: B2B SaaS startups under 50 employees who want product analytics that just works without configuring a B2C tool.

7. Hotjar — Best for UX-Focused Funnel Diagnosis

Hotjar is heatmaps, session recordings, surveys, and a basic funnel module — popular among marketers and growth teams that want to diagnose *why* users drop off, not just *where*.

• Pricing:
• Basic: free, 35 sessions/day
• Plus: $32/month, 100 sessions/day
• Business: $80/month, 500-7,500 sessions/day
• Scale: $171/month, 7,500+ sessions/day

Why B2B teams use it:

Hotjar's funnels are simple — a list of pages or events, conversion rate at each — but the integration with session recordings is the unique value. When you see drop-off at a step, you click into the recording and watch what users actually did. Powerful for landing-page and signup-flow optimization.

• Strengths:
• Best-in-class heatmaps and session recordings
• Affordable for SMB and mid-market
• Funnel and session replay integration
• Easy setup with no engineering
• Strong UX for non-technical users

• Limitations:
• Funnel module is shallow compared to Mixpanel, Amplitude, and June
• B2C-leaning product DNA — no native account view
• No visitor identification for B2B
• Session-based pricing penalizes high-traffic B2B sites
• Limited cohort and segmentation tools

Best for: B2B teams that want to diagnose UX problems on landing and pricing pages with heatmaps and session replay alongside basic funnels.

8. FullStory — Best Enterprise Session-Replay + Funnel

FullStory is the enterprise-grade session replay and digital experience analytics platform. Funnels are part of the broader DXA suite, with strong AI-powered Frustration Signals detection (rage clicks, dead clicks, error events).

• Pricing:
• No public pricing
• Typical enterprise contracts: $25,000-$100,000+/year
• Free trial available with sales engagement

Why B2B teams choose it:

FullStory's analytics depth on session-level frustration is unmatched. For B2B SaaS apps where high-value customers experience UI bugs, FullStory surfaces the issue before customer success even hears about it. The funnel + replay + frustration combo means a "12% drop-off at signup" comes with the actual recordings of users rage-clicking the error.

• Strengths:
• Best-in-class session replay quality
• AI-powered frustration detection
• Strong privacy controls (HIPAA, GDPR)
• Enterprise-grade governance
• Funnel and replay integration is mature

• Limitations:
• Expensive — typically $25K+ minimum spend
• Pricing not transparent
• B2C-leaning DNA (account view requires customization)
• Overkill for SMB B2B teams
• No visitor identification

Best for: Enterprise B2B SaaS with $50K+ analytics budgets and complex apps where session-level UX issues affect retention.

9. Pendo — Best for In-App Funnels + Product Engagement

Pendo is product engagement software — in-app guides, NPS, feature adoption, and funnels — popular in B2B SaaS for combining onboarding flows with funnel analysis. The funnel module sits inside a broader product engagement suite.

• Pricing:
• Free: up to 500 MAUs
• Starter, Pro, Premier: not public, typical contracts $20K-$80K/year

Why B2B teams choose it:

Pendo's pitch is "see the funnel and fix it without engineering." The same tool that shows you the drop-off at activation also lets you ship an in-app tooltip targeting the at-risk segment, all without code. For B2B SaaS product teams without dedicated engineering for onboarding, Pendo collapses what would be three separate vendors into one.

• Strengths:
• Combined analytics, in-app guides, and NPS
• Strong account and customer health views
• No engineering required for in-app changes
• B2B-friendly account-level data
• Mature integrations with Salesforce and HubSpot

• Limitations:
• Funnel module is shallower than Mixpanel and Amplitude
• Pricing opaque and expensive at scale
• Free tier (500 MAUs) is limiting for most B2B SaaS
• Best for in-app, weak for marketing-funnel use cases

Best for: B2B SaaS product teams that want analytics and in-app messaging in one tool, particularly for activation funnel optimization.

10. Factors.ai — Best for Account-Based Marketing Funnels

Factors.ai is purpose-built for B2B account-based marketing analytics — multi-touch attribution, account journey mapping, and ABM funnel views. Closer in spirit to VisiLead than to Mixpanel, but oriented toward marketing teams managing paid + outbound + content funnels.

• Pricing:
• Free trial available
• Starting plans approximately $499-$999/month
• Enterprise: custom, typically $20,000+/year

Why B2B teams choose it:

Factors stitches together touches across channels — paid ads, organic content, outbound emails, intent signals — into an account journey, then attributes pipeline impact across them. The funnel view is account-based by default ("here's how this company moved from awareness to opportunity").

• Strengths:
• Account-based funnel as the default view
• Multi-touch attribution across channels
• Integrations with G2, 6sense, Bombora, ZoomInfo
• Strong CRM integrations (Salesforce, HubSpot)
• Built explicitly for B2B marketing

• Limitations:
• Implementation can take 4-8 weeks
• Pricing higher than entry-level B2B funnel tools
• Less product-analytics depth than Heap and Mixpanel
• Best for marketing teams, less useful for product teams

Best for: B2B marketing teams with $25K+ budgets running ABM motions across paid, content, and outbound.

11. Smartlook — Best Affordable Session Replay + Funnels

Smartlook is a session-recording-and-funnel tool similar in scope to Hotjar but with stronger event-tracking and lower pricing for high-traffic sites. A pragmatic fit for B2B teams that want session replay and funnels without enterprise pricing.

• Pricing:
• Free: 5,000 sessions/month
• Pro: from $55/month (annual)
• Ultimate: from $208/month (annual)
• Enterprise: custom

Why B2B teams choose it:

Smartlook's sweet spot is SMB and mid-market B2B sites that want session replay alongside a usable funnel module, and don't want Hotjar's session-tier pricing or FullStory's enterprise contracts. The event-tracking is more flexible than Hotjar; the price is meaningfully lower than FullStory.

• Strengths:
• Affordable session replay and funnels
• Good event-tracking flexibility
• Free tier with 5K sessions/month
• Mobile and web in one tool
• Heatmaps included

• Limitations:
• Less polished UI than Hotjar
• Smaller integrations ecosystem
• Funnel module is mid-tier (better than Hotjar, less than Mixpanel)
• No B2B-specific account views
• No visitor identification

Best for: SMB and mid-market B2B teams that want session replay and funnels for under $100/month.

At-a-Glance Comparison

How to Choose the Right B2B Funnel Analytics Tool

The right tool depends on three questions: where does your funnel happen, who is the user, and how big is your team?

If your funnel is mostly on your marketing site (homepage → pricing → demo): VisiLead or Factors.ai. Both treat the company as the unit, so anonymous pre-form traffic still shows up as named accounts in your funnel. VisiLead is cheaper and more SMB-friendly; Factors.ai is more enterprise and ABM-oriented.

If your funnel is in-app (signup → activation → upgrade): June for B2B SaaS startups under 50 employees (pre-built templates, free tier). Heap or PostHog for teams that want autocapture and retroactive analysis. Mixpanel or Amplitude for larger teams with dedicated analysts.

If you need session replay alongside funnels: Hotjar for SMB ($32/mo entry). Smartlook for mid-market ($55/mo). FullStory for enterprise ($25K+).

If your funnel spans paid, content, and outbound (multi-touch attribution): Factors.ai is purpose-built for this. Most product analytics tools don't handle off-site touches well.

If budget is the constraint: VisiLead Free ($0) or June Free for B2B SaaS, then PostHog cloud free tier. Avoid enterprise tools (FullStory, Pendo, Amplitude Enterprise) until you're past $1M ARR.

If you're already in HubSpot or Salesforce: Look at Pendo and Heap for in-app, and Factors.ai or VisiLead for marketing-side. All four have native CRM integrations that surface funnel insights inside the CRM views your sales team already lives in.

Implementation Tips for B2B Funnel Analytics

A few patterns separate the teams that get value from these tools from the ones that drop out after three months.

Start with one funnel, not five. The most common failure is configuring six funnels (homepage→pricing, signup→activation, activation→upgrade, etc.) on day one and then drowning in dashboards. Pick the one funnel where a 10% improvement would meaningfully change pipeline, build it cleanly, and report it weekly for a quarter before adding more.

Define stages that map to revenue, not pages. "Visited pricing page" is a step. "Reached activation" is a step. "Filled out demo form" is a step. "Returned within 7 days" is a step. Pages alone produce noisy funnels because traffic patterns change.

Track the buying committee. If your tool supports account-level grouping (VisiLead, June, PostHog Groups, Heap Account view), use it. A funnel where five anonymous visits from one company become one account is a much truer measure than five separate "users."

Layer in a "second visit" signal. B2B buyers rarely convert on first visit. The single highest-signal event in most B2B funnels is "returned within 7 days." Add it as a stage if your tool supports it.

Hook the funnel to action, not just reporting. Tools that just chart drop-offs are passive. Tools that fire alerts to Slack or push records to your CRM ("Acme Corp reached pricing twice") create pipeline. VisiLead, Factors.ai, and Pendo all support this; Mixpanel and Amplitude need Zapier or Reverse ETL to do it.

Frequently Asked Questions

Q: What's the difference between B2B funnel analytics and product analytics? A: Product analytics tools (Mixpanel, Amplitude, Heap) measure user behavior inside your app — events, retention, feature adoption. B2B funnel analytics extends that lens up the funnel to include marketing-site traffic, pre-signup behavior, and account-level views. Most product analytics tools can be made to do B2B funnel analytics with effort; few are built for it natively.

Q: Can I just use Mixpanel for B2B? A: You can, and many B2B SaaS teams do — but you'll pay for it in two ways. First, pre-signup anonymous traffic is invisible. Second, "users" treated as buyers inflates funnel sizes (the same company becomes 5 users). Most B2B Mixpanel users eventually layer a tool like VisiLead or June on top to get account-level views.

Q: What's the cheapest B2B funnel analytics tool that's actually useful? A: VisiLead Free ($0) and June Free (B2B SaaS only, up to 10K MTUs) are the two genuinely-useful free tiers. PostHog Cloud free tier (1M events/month) is also strong if you can self-serve setup. Below those, Hotjar Plus ($32/mo) and Mixpanel Growth ($24/mo) are the cheapest paid options.

Q: Do I need both product analytics and B2B funnel analytics? A: Usually yes, if your funnel spans both marketing site and product. Product analytics covers in-app behavior; B2B funnel analytics covers pre-signup and account-level. Many teams pair Mixpanel or Heap (product) with VisiLead or Factors.ai (marketing-funnel + accounts).

Q: How long does it take to set up B2B funnel analytics? A: Hosted analytics with autocapture (Heap, PostHog, Smartlook) and account-level tools (VisiLead, June) can be set up in under an hour and produce useful data within a day. Event-based tools (Mixpanel, Amplitude) require event instrumentation and typically take 2-4 weeks for a clean B2B funnel. Enterprise tools (FullStory, Factors.ai Enterprise) take 4-8 weeks with vendor implementation.

Q: Will any of these identify which companies visit my site? A: Only VisiLead and Factors.ai (with the right plan) include built-in IP-to-company identification. The others rely on you identifying users on signup; pre-signup traffic stays anonymous. If account-level visibility matters, you either need a tool with built-in identification or you need to layer one (like VisiLead) alongside your product analytics.

Q: Are these tools GDPR compliant? A: All listed tools are GDPR compliant by configuration, but defaults vary. PostHog (self-hosted), Smartlook, and FullStory have the strongest EU-data-residency options. VisiLead identifies companies (publicly available business data), not individuals — which sidesteps most consumer-PII GDPR concerns for B2B use cases.

Q: How does AI search (ChatGPT, Perplexity) traffic show up in funnel analytics? A: Most funnel tools log AI-referrer traffic as direct or referral. To see it cleanly you need referrer-based segmentation. VisiLead surfaces AI-referrer source by default. For Mixpanel and Amplitude you need to capture the referrer as an event property and filter on it.

Conclusion

B2B funnel analytics in 2026 is split between two camps: B2C-DNA product analytics tools that B2B teams stretch (Mixpanel, Amplitude, Heap, PostHog), and a smaller, growing class of account-level tools built for B2B from the start (VisiLead, June, Factors.ai). The right answer for your team depends less on which tool ranks first in this list and more on whether your funnel happens before or after signup, and whether you need to track companies or users.

If your funnel includes the marketing site — and for most B2B SaaS, the dropoff between visit and demo-form is where pipeline is actually leaking — you need at least one tool that treats the company as the unit of measurement. That is the gap VisiLead was built to fill.

For a deeper view of the broader B2B revenue stack, see our intent data software comparison, our website visitor identification software comparison, and our Leadfeeder alternatives guide.

Try VisiLead free — see your first account-level funnel within minutes of installing the tracking script.