Dealfront Pricing: What You Actually Pay Now That It's Leadfeeder Again
Dealfront rebranded back to Leadfeeder on March 24, 2026, and its pricing pages moved with it. Here is what each plan costs, where the quote-only edges are, and the contract terms reviewers complain about most.
Go to dealfront.com/pricing today and you end up on leadfeeder.com. That is not a glitch. On March 24, 2026, Dealfront, the company formed by the 2022 merger of Leadfeeder and Echobot, retired the Dealfront name and reunified everything under the Leadfeeder brand. The company says the change is brand-only: contracts, plans, and prices carried over untouched. Still, if you came here searching for Dealfront pricing, the product you are evaluating has been renamed underneath you.
The module most buyers actually want, website visitor identification, is now called Web Visitors (it was the Leadfeeder module inside the Dealfront platform). Promote became Campaigns, the old Dealfront API became the Leadfeeder API, and logins moved from app.dealfront.com to app.leadfeeder.com.
The published numbers: a free Lite plan, Discover starting at €79 per month billed annually (€113 monthly), Activate starting at €369 per month annually (€527 monthly), Scale at €599 per month on annual billing only, and a custom-quote Enterprise tier. The word "starting" is doing real work in that sentence. Paid tiers are priced on a volume slider tied to how many companies get identified from your traffic, so the price you sign depends on numbers you will not know until after the 14-day trial. The bigger your site, the further your quote drifts from the pricing page.
Dealfront plans and prices
| Plan | Price | What you get |
|---|---|---|
| Lite (free) | €0 | Last 100 identified companies/mo, last 7 days of visitor history, 20 credits/mo, unlimited users, no credit card required |
| Discover | From €79/mo billed annually (€113/mo monthly) | Web Visitors company identification, priced on a tiered volume slider ('starting at' pricing) |
| Activate | From €369/mo billed annually (€527/mo monthly) | Everything in Discover plus verified emails and phone numbers, intent-signal filtering, B2B display campaigns, and CRM automations |
| Scale | €599/mo, annual billing only | 2,000 identified companies/mo, 1,000 credits/mo, dedicated customer success manager |
| Enterprise | Custom quote | Custom identification volumes and terms; sales-led ('Talk to us') |
Prices verified July 2026 from public pricing pages and documented buyer data. Vendors change pricing; confirm before you buy.
What the pricing page doesn't tell you
Annual auto-renewal with a 30-day exit window
Annual plans are charged 12 months upfront, and cancelling requires notice at least 30 days before the renewal date. Reviewers report there is no reminder email, so missing the window commits you to another full year. Across 2025 and 2026 reviews on G2, Capterra, and Trustpilot, nothing is complained about more.
Slider pricing makes the listed price a floor
Discover's €79 and Activate's €369 are 'starting at' figures on annual billing. Paid tiers scale on a slider tied to identified-company volume, so a growing site or a traffic spike pushes you into higher pricing bands. Budget from what the trial measures on your own traffic, not from the pricing page.
Monthly billing costs about 43% more, and not everyone can get it
Discover jumps from €79 to €113 per month and Activate from €369 to €527 when billed monthly, about 43% above the annual rates (the vendor frames the same gap as annual billing saving about 30%). Monthly billing is available only by credit card; customers who need invoice billing are pushed onto annual contracts. Scale, at €599 per month, is sold on annual billing only.
Contact data runs on credits, and standard credits expire monthly
Verified emails and phone numbers are an Activate-and-up feature, and credits are consumed on enrichment and activation actions: the free Lite plan includes 20 credits per month and Scale includes 1,000. Standard plan credits do not roll over, though separately purchased extra credits stay valid for two years. Note that these contacts come from a B2B database lookup at identified companies, not from identifying the actual person who visited your site.
You pay per identified company, but identification runs below the headline claim
Marketing materials claim up to 45% of companies in your traffic can be identified, while critical reviewers cite closer to 10% in practice, and remote workers on consumer ISPs are invisible to IP matching. Reviewers also report a large share of reveals arriving with incomplete enrichment data. That gap is what separates the sticker price from your real cost per usable lead.
How Dealfront pricing compares to VisiLead
On raw numbers: Leadfeeder's Discover runs €79 per month billed annually, priced on identified-company volume whether or not those companies are ones you would ever contact. VisiLead's Starter is $29 per month for 100 credits, where a credit is one successfully identified company or individual person and unidentified visitors cost nothing. Growth is $79 per month for 500 credits, custom conversion events, and 10 team users; Scale is $299 per month for 2,500 credits plus revenue attribution by channel through your CRM. Annual billing takes 20% off, credit packs can be added anytime, and credits reset monthly without rolling over. There are no volume sliders and no 12-months-upfront invoices. One structural difference matters as much as price: on US traffic VisiLead identifies the individual people visiting, while Leadfeeder is company-level everywhere and sources contact details from a database afterward.
Leadfeeder earns its price in specific situations. If most of your traffic is European, its EU-built IP database and GDPR posture (EU hosting, legitimate-interest basis, DPA included) are genuinely strong, reviewers consistently praise setup speed and the Salesforce, HubSpot, and Pipedrive integrations, and G2 has it at 4.3/5 across about 860 reviews. Teams that want B2B display campaigns and intent-filtered CRM automations under one contract get that on Activate. If your buyers are mostly in the US, if you want to know which person read your pricing page rather than which office network, or if you will not prepay a year to get a fair rate, the model works against you, and VisiLead's per-identification pricing is the lower-commitment way to find out what your traffic is actually worth.
Is Dealfront worth it?
Searching for Dealfront pricing now gets you Leadfeeder pricing, and the company insists nothing but the name changed. Take that literally: the same €79-entry, slider-based, annual-upfront model applies, along with the same 30-day cancellation window reviewers keep getting burned by. For EU-heavy traffic and teams that want ads plus visitor data in one contract, Activate at €369 a month can be justified. Read the renewal terms before signing, use the 14-day trial to learn your real volume tier, and price a per-identification tool like VisiLead ($29/mo) against whatever tier that trial reveals.
Dealfront pricing FAQ
How much does Dealfront cost in 2026?+
Dealfront's plans are now sold under the Leadfeeder brand and start at €79 per month for Discover on annual billing, or €113 per month billed monthly. Activate is €369 per month annually (€527 monthly), Scale is €599 per month on annual-only billing with 2,000 identified companies and 1,000 credits per month, and Enterprise is custom-quoted. A free Lite plan shows your last 100 identified companies per month. Listed prices are starting points: paid tiers scale with how many companies are identified from your traffic.
Is Dealfront the same as Leadfeeder?+
Yes. Dealfront was created in 2022 by merging Leadfeeder with Echobot, and on March 24, 2026 the company rebranded back to Leadfeeder, stating that contracts, pricing, and plans were unchanged. dealfront.com now redirects to leadfeeder.com, logins moved to app.leadfeeder.com, and modules were renamed: the Leadfeeder module became Web Visitors and Promote became Campaigns.
Does Dealfront have a free plan?+
Yes. The free Lite plan shows the last 100 identified companies per month with 7 days of visitor history, 20 credits per month, and unlimited users. There is also a 14-day free trial of paid features that requires no credit card.
Did Dealfront raise its prices?+
No price increase came with the March 2026 rebrand to Leadfeeder; the company stated pricing and contracts carried over unchanged. The €99 per month entry price still quoted around the web is stale: the current entry paid plan, Discover, starts at €79 per month billed annually. Your effective price can still rise without a rate change, because paid tiers scale with the number of companies identified from your traffic.
Is Dealfront worth it?+
It can be if most of your traffic is European. Reviewers rate it 4.3/5 on G2 across about 860 reviews, praising fast setup and the Salesforce, HubSpot, and Pipedrive integrations, and its EU-hosted, GDPR-positioned data is a real advantage for European traffic. The main risks are the contract terms (12 months billed upfront, 30-day cancellation notice, no reminder email) and identification rates that critical reviewers put near 10% in practice against a 45% marketing claim.
Can I pay for Dealfront monthly?+
Yes, on Discover (€113 per month) and Activate (€527 per month), which works out to about 43% more than the annual rates of €79 and €369, and only by credit card; customers who need invoice billing are pushed to annual contracts. The Scale plan is available on annual billing only.
What is a cheaper alternative to Dealfront?+
VisiLead starts at $29 per month for 100 credits, where each credit is one successfully identified company or individual person and unidentified visitors cost nothing; there is also a free plan with 10 credits and no credit card required. It bills month to month with no annual lock-in and identifies individual visitors on US traffic, which Leadfeeder does not do at any tier. Leadfeeder's own free Lite plan is also a legitimate no-cost option if seeing your last 100 identified companies is enough.
Know what you pay for, and what it returns
VisiLead starts free and tells you which channels actually close revenue. $29/mo entry, no annual lock-in, no sales call.