Leadfeeder Pricing Explained: Plans, Hidden Costs & Cheaper Alternatives (2026)

Quick answer: Leadfeeder pricing in 2026 starts at €79/month on the Discover plan (billed annually; €113/month month-to-month) for up to 50 identified companies, next to a free Lite plan for up to 100 companies a month. Discover rises to €309/month on annual billing at 501-1,000 companies, and Activate, which adds named contacts paid for with credits, starts at €369/month. Cheaper alternatives with comparable identification, like VisiLead (from $29/month) and Snitcher, cover most SMB and mid-market use cases at a fraction of that.

Leadfeeder's pricing has been a moving target over the last few years. Since the 2022 merger with Echobot to form Dealfront, and the March 2026 reversal that unified the company back under the Leadfeeder brand, plan names, per-company costs, and what is included at each price point have shifted several times. This guide walks through every current tier, the costs to watch for, and the common reasons teams end up paying more than they expected.

For a broader comparison, see our full list of Leadfeeder alternatives and our comparison of visitor identification software.

Leadfeeder's Current Pricing (2026)

Leadfeeder's pricing is volume-based: your tier is set by how many unique companies it identifies each month, and repeat visits from the same company count once. Prices are listed in EUR, and Leadfeeder advertises a 30% saving for annual billing. Every paid plan starts with a 14-day free trial with no card required; from day 15 you either keep the free Lite plan or move to a paid tier. All figures below come from Leadfeeder's pricing page as checked on September 23, 2026.

Free Plan (Lite)

• Price: €0/month
• Included: up to 100 identified companies a month, unlimited users
• Data history: 7 days
• Limitations: no CRM push and no contact data, which start on Discover and Activate

The free plan is fine for a first look at who visits, but hard to run a sales process on: with 7 days of history you cannot track accounts over time.

Discover

Discover identifies companies, pushes them to your CRM, and prices by monthly identified companies:

Activate and Scale

Activate turns identified companies into named contacts, paid for with monthly credits that are consumed when enrichment or activation actions run. Pricing combines company volume and credits:

Scale is billed annually only and starts at €599/month for 2,000 identified companies and 1,000 credits. Above the published tiers, Leadfeeder quotes custom company and credit volumes.

What Is Actually Included at Each Tier

A lot of the confusion around Leadfeeder pricing comes from assumptions about what is bundled. Here is a clearer breakdown.

Lite: company identification for up to 100 companies a month, 7 days of history, unlimited users.

Discover: company identification priced by volume, plus pushing identified companies to your CRM.

Activate and Scale: named contacts at the identified companies, drawn from Leadfeeder's database and paid for with credits.

• Never included, even at the top tier:
• Individual-level website visitor identification (the contacts on Activate are people at the company, not the person who visited)
• Built-in chatbots or engagement popups
• Automated outreach sequences

Hidden Costs and Pricing Gotchas

Several patterns come up frequently when teams review Leadfeeder billing.

1. Identification Limits Cap Your Pipeline

Your price is tied to a monthly identification tier, so the better your marketing performs, the faster you climb the table. Going from 200 to 400 identified companies a month takes Discover from €139 to €179 on annual billing, and past 1,000 companies you are into Activate pricing.

2. Annual Billing Is Effectively the Default

Leadfeeder advertises a 30% saving on annual billing. Put the other way, month-to-month costs about 43% more (€113 against €79 at the entry tier), which nudges most teams into annual contracts. If your traffic drops seasonally or during campaign pauses, you are still paying for the tier you committed to.

3. Contact Data Means Credits

Named contacts only arrive on Activate and Scale, where credits are consumed by enrichment and activation actions. Activate starts at €369/month on annual billing, and Scale at €599/month, annual only. Teams that only need occasional contact enrichment pay for a credit pool every month.

4. Custom Volumes Mean a Sales Conversation

Above the published tiers, Leadfeeder quotes custom company and credit volumes with a dedicated team. High-traffic sites should expect a negotiation rather than a list price.

5. Price Increases After Renewal

Several user reviews across G2 and TrustRadius mention price increases of 10-20% at annual renewal, particularly around the Dealfront-to-Leadfeeder re-unification. Negotiate locked-in rates if possible.

Leadfeeder's Real Cost at Common Volumes

Here is what the pricing table means in practice for different team sizes, on annual billing.

• Small team, low traffic (under 100 identified companies/month):
• Leadfeeder Discover: €79-€109/month (€948-€1,308 a year)
• Cheaper alternative: VisiLead Starter at $29/month ($348 a year) for 100 credits

• Growing B2B SaaS (200-400 identified companies/month):
• Leadfeeder Discover: €139-€179/month (€1,668-€2,148 a year)
• Cheaper alternatives: VisiLead Growth at $79/month for 500 credits, or Snitcher, priced by identified companies from $49/month

• High-traffic site (501-1,000 identified companies/month):
• Leadfeeder Discover: €309/month (€3,708 a year)
• Alternative: VisiLead Scale ($299/month) includes 2,500 credits and unlimited websites

• Contact data needed (Activate or Scale):
• Leadfeeder: from €369/month on Activate or €599/month on Scale (€4,428-€7,188+ a year)
• Consider: Warmly (from $10,000 a year), Lead Forensics (quote-only; median contracts of about $17,486 a year in our Lead Forensics pricing guide), or 6sense for ABM-heavy use

Is Leadfeeder Worth the Price?

Leadfeeder is a mature product with real strengths: a large IP-to-company database, CRM push from its first paid tier, strong filtering, unlimited users, and widespread team familiarity. For mid-market B2B companies that value a proven tool and don't mind the price, it is a defensible choice.

But for three categories of buyers, Leadfeeder's pricing does not match the value:

1. SMBs and startups: paying €79/month (billed annually) for 50 company identifications is hard to justify when $29/month alternatives cover 100 identified companies or people
2. Teams already using HubSpot: Breeze Intelligence provides company data directly inside HubSpot with less integration friction
3. Teams that want to engage visitors, not just identify them: Leadfeeder does not include popups, chatbots, or outbound tools, so you will need another product

For more detail on choosing the right alternative, see our Leadfeeder alternatives for HubSpot users and full alternatives breakdown.

Cheaper Alternatives With Comparable Capabilities

Here are the three alternatives most worth considering based on price-per-value.

VisiLead: $29/month for 100 Credits

VisiLead identifies companies worldwide and, on US traffic, the individual people visiting, from $29/month. The Starter plan includes 100 credits (one per newly identified company or person), 14-day history, and built-in retargeting popups you can trigger by visitor source or behavior.

Where VisiLead wins: price, person-level identification on US traffic, included engagement tools, and transparent identification rates (20-30% of B2B traffic at the company level).

Where Leadfeeder still wins: a larger IP database, native CRM push today (VisiLead's native CRM integrations are in development), unlimited users, and more brand recognition.

Snitcher: $49/month for 50 Companies

Snitcher is the closest direct substitute for Leadfeeder on capability. Every feature is available on every plan, and pricing starts at $49/month billed annually ($79 month-to-month) for up to 50 identified companies.

Where Snitcher wins: no tiered feature locks, CRM integrations on every plan, and unlimited users.

Where Leadfeeder still wins: a free plan, a slightly larger company database, and a longer track record.

Breeze Intelligence (HubSpot): Included With Paid HubSpot Plans

If your team already uses HubSpot, Breeze Intelligence (formerly Clearbit) enriches contacts and companies directly inside HubSpot records. Since September 2025, standard enrichment is included with any paid HubSpot plan, and company-level buyer intent is metered at 10 HubSpot Credits per company added ($0.010 per credit), with 500 credits a month included on Starter.

Where Breeze wins: zero integration friction, form shortening, and firmographic depth.

Where Leadfeeder still wins: it works outside HubSpot and has a free plan.

Frequently Asked Questions

Q: What is Leadfeeder's cheapest paid plan? A: Discover, at €79/month for up to 50 identified companies on annual billing, or €113/month month-to-month. The free Lite plan covers up to 100 companies a month with 7 days of history.

Q: Is Leadfeeder the same company as Dealfront? A: Yes. Leadfeeder and Echobot merged to form Dealfront in 2022, then re-unified under the Leadfeeder brand in March 2026. Its paid plans are now Discover, Activate and Scale, with named contacts on Activate and Scale.

Q: Does Leadfeeder offer a free trial? A: Yes. Every paid plan starts with a 14-day free trial with no card required, and the free Lite plan (100 companies a month, 7-day history) works as a longer-term option for low-volume sites.

Q: How much does Leadfeeder cost per month? A: On annual billing, Discover runs from €79/month (up to 50 companies) to €309/month (501-1,000 companies); month-to-month, the same tiers cost €113 to €441. Activate starts at €369/month and Scale at €599/month, annual only.

Q: Can I negotiate Leadfeeder pricing? A: For custom volumes above the published tiers, yes: Leadfeeder quotes those with a dedicated team, and typical levers include multi-year commitments and prepaid annual billing. The published Discover, Activate and Scale tiers are list prices.

Q: Does Leadfeeder identify individual visitors or just companies? A: Leadfeeder identifies companies based on IP address. Activate and Scale add named contacts from Leadfeeder's database, paid for with credits, but those are people at the company rather than the person who visited. For person-level visitor identification on US traffic, look at tools such as VisiLead or RB2B.

Q: Can I downgrade Leadfeeder mid-contract? A: Downgrades on annual contracts are typically only permitted at renewal. Month-to-month plans can usually change tier at the end of each billing period.

The Bottom Line

Leadfeeder is a proven, feature-rich visitor identification platform, but at €79/month for 50 companies on annual billing, scaling with every tier of identified companies, it is priced for mid-market and enterprise buyers. For SMBs, early-stage B2B SaaS, and teams that want engagement tools built in, cheaper alternatives now deliver comparable core identification at a fraction of the cost.

If Leadfeeder's price is the main reason you are shopping around, try VisiLead free: the Starter plan at $29/month covers 100 identified companies or people, against €109/month (billed annually) for 51-100 companies on Leadfeeder Discover, and includes conversion tracking by channel that Leadfeeder leaves to your analytics stack. For a side-by-side feature and pricing comparison, see why VisiLead is the most affordable Leadfeeder alternative. For a deeper look at the whole category, read our full alternatives guide.