The 7 best RB2B alternatives in 2026
RB2B's free plan changed in January 2026, its advertised match rates require the top tier, and person-level data is US-only. Here are seven options with verified pricing and honest trade-offs, including ours.
January 22, 2026 was the day RB2B's free plan stopped showing you people. Free accounts went from naming the individual humans on your site to 150 company-level resolutions a month pushed to Slack, with the actual visitors masked. For early users who signed up precisely because RB2B put names and LinkedIn profiles on anonymous traffic, the feature they came for now starts at $79/mo, and the business emails plus CRM integrations most teams need sit on the Pro plan at $149/mo.
The pricing change is the loudest complaint, but not the only one. Lead quality is the most-cited con in RB2B's G2 reviews, the company's own support docs put coverage at 15-20% on lower tiers versus 70-80% only on Pro+, and person-level data stops at the US border.
Seven alternatives follow, each with verified pricing and a note on what it does worse than RB2B. VisiLead is our product and sits first on the list; the other six are real options, and one of them might genuinely fit you better.
Why teams look for RB2B alternatives
The free plan lost person-level data in January 2026
On January 22, 2026, RB2B removed unmasked person-level identification from its free tier. Free users now get 150 company-level resolutions per month pushed to Slack, with individual visitors masked. RB2B said person-level identity is its most resource-intensive feature; the practical effect is that the thing most people signed up for now starts at $79/mo.
Emails and CRM sync effectively start at $149/mo
The $79/mo Starter plan delivers LinkedIn URLs to Slack and Teams only, with no business email addresses and no other integrations. To push identified visitors into HubSpot or Salesforce with a validated email, you need Pro from $149/mo.
Advertised match rates require the top tier
RB2B's own support docs list coverage of roughly 15-20% on the free tier, 30-40% on Starter and Pro, and 70-80% only on Pro+ and the Clay Agency plan. The headline coverage number assumes you buy the most expensive plan.
Lead quality is the most-cited complaint on G2
Bot traffic, invalid emails, incomplete profiles, and false positives are the top con theme in RB2B's G2 reviews (13 mentions, per Prospeo's analysis), and inaccurate identifications still consume paid credits. Overages then run $0.45 per resolution on Starter and $0.25 on Pro tiers.
Person-level identification stops at the US border
RB2B identifies individuals on US traffic only. Visitors from anywhere else get company-level data at best, which reviewers flag as a real limitation for teams with meaningful international traffic.
The best RB2B alternatives compared
1. VisiLead
$29/mo (100 credits); free plan with 10 credits, no credit cardBest for: Teams that want RB2B-style person-level US identification plus proof of which channels drive revenue, at $29/mo
VisiLead identifies both companies (globally) and individual people (US traffic), the same coverage model as RB2B, and includes person-level identification on every plan, free plan included. The difference is what happens after the identification: multi-channel attribution is built in from $29/mo, and the $299/mo Scale plan ties channels and campaigns to closed revenue in your CRM, which RB2B does not offer at any price. Credits are only spent on successful identifications, and junk ISP traffic is filtered out. Full disclosure: this is our product. The honest limitation is that RB2B has the bigger integration catalog (50+ apps) and a longer track record at pure Slack-alert outbound.
Start free with VisiLead2. Leadfeeder
€79/mo (Discover, billed annually; €113/mo monthly); free Lite tier availableBest for: Teams with significant European traffic that want GDPR-safe, company-level visitor identification
Leadfeeder (it rebranded back from Dealfront on March 24, 2026, with pricing unchanged) identifies the companies visiting your site, enriches them with firmographic data, and syncs to CRMs. The free Lite plan shows your last 100 identified companies per month with 7 days of history, a genuine free tier for testing. It does no person-level identification at all, so if that is why you chose RB2B, this replaces only half the product. Reviewers say it makes most sense with roughly 1,000+ monthly unique visitors.
3. Snitcher
$49/mo (annual billing, 0-50 companies/mo); about $79/mo month-to-monthBest for: Early-stage B2B teams on a budget that want company identification inside GA4
Snitcher is a bootstrapped Dutch tool that resolves anonymous traffic to companies and enriches GA4 with company data, with CRM routing and intent signals on top. It is one of the cheapest credible options in the category and offers a 14-day trial, though no permanent free tier. It is company-level only, with no individual identification, so it suits teams that want account intelligence more than person alerts.
4. Happierleads
$99/mo ($69/mo on annual billing)Best for: Teams frustrated by US-only person-level coverage who want to try individual identification internationally
Happierleads claims person-level identification (name, work email, LinkedIn) in 173+ countries via a proprietary publisher network, which directly targets RB2B's biggest geographic gap. It bundles lead scoring, intent data, and a built-in email sequencer. Two caveats from the record: it recently moved upmarket from its old $29-79 budget pricing, and Prospeo documents inconsistent pricing across its own site and review platforms, so confirm the current quote before you buy.
5. Warmly
$10,000/year minimum (or $4,875/quarter); no monthly billingBest for: Funded mid-market and enterprise teams that want person-level intent plus AI-driven outbound orchestration
Warmly de-anonymizes visitors at the person level and layers AI agents on top for chat, meetings, and outbound campaigns. It was acquired by HubSpot on June 30, 2026; HubSpot says existing contracts and pricing are unchanged in the near term, with plans to fold the product into the HubSpot platform longer term. The former free plan no longer appears on the pricing page. Capable software, but at a $10,000 annual minimum it is a different budget conversation from RB2B's $79/mo entry point.
6. Leadinfo
€69/mo (Starter, 0-50 identified companies); 14-day trial, no free tierBest for: European SMBs (strongest in Benelux and DACH) and agencies that want company-level identification with outreach tooling
Leadinfo, owned by team.blue, identifies visiting companies in real time and adds contact discovery, lead scoring, and outreach automation. It acquired Visitor Queue on January 19, 2026 (visitorqueue.com now redirects to leadinfo.com), making it the default landing spot for former Visitor Queue customers and pushing it into North America. Company-level only: it does not identify individual visitors.
7. Lead Forensics
Quote-only; roughly $6,000/yr entry per third-party quote data, median around $17,486/yr per VendrBest for: Mid-market and enterprise teams that want managed, high-touch company identification and are ready to negotiate a contract
Lead Forensics matches visitor IPs against a proprietary business IP database and supplies directory contact details for decision makers at identified companies. It is a sales-led product: no free tier, no self-serve signup, and third-party pricing trackers report 10-20% renewal increases as standard practice. It is the opposite of RB2B's self-serve model, but a fit if you want an account team and ABM support wrapped around your visitor data.
Prices and plan details verified July 2026 from public pricing pages. Vendors change pricing; check their sites before buying.
Bottom line
If you are leaving RB2B over the free plan change or the $149/mo path to usable leads, the closest like-for-like swap is VisiLead: $29/mo with person-level US identification plus channel-to-revenue attribution. If your traffic is mostly European, Leadfeeder, Leadinfo, or Snitcher cover company-level identification well for less risk. Happierleads is the one to test if you specifically need individual identification outside the US, and Warmly ($10,000/year minimum) or Lead Forensics (quote-only, roughly $6,000/yr entry per third-party data) only make sense with a much bigger budget. Whatever you shortlist, run two tools side by side on real traffic first; match quality varies by audience more than any pricing page admits.
Frequently asked questions
Why did RB2B remove person-level data from its free plan?+
RB2B said person-level identity is its most resource-intensive feature and that giving it away removed the incentive to upgrade. The change took effect January 22, 2026: free users now get 150 company-level resolutions per month with individual visitors masked, and person-level identification starts on the $79/mo Starter plan.
What is the cheapest RB2B alternative with person-level identification?+
Of the tools on this page, VisiLead has the lowest entry price for person-level identification: $29/mo for 100 credits, including contact-level identification of individual US visitors plus multi-channel attribution, and its free plan (10 credits, no credit card) also includes person-level identification. Happierleads claims person-level data from $99/mo ($69/mo on annual billing). RB2B itself charges $79/mo for person-level identification without email addresses.
Do any RB2B alternatives identify individual people outside the US?+
Happierleads claims person-level identification in 173+ countries through a proprietary publisher network, and it is the main tool in this price range making that claim. VisiLead and RB2B both limit person-level identification to US traffic, while Leadfeeder, Snitcher, Leadinfo, and Lead Forensics are company-level only.
Which RB2B alternatives have a real free plan?+
VisiLead offers 10 free credits covering both company and individual identification, with no credit card required. Leadfeeder's Lite plan is free and shows your last 100 identified companies per month with 7 days of history. Snitcher and Leadinfo offer 14-day trials only, Happierleads and Albacross have no free tier, and Warmly's former free plan no longer appears on its pricing page.
Is RB2B still worth it in 2026?+
For Slack-first outbound teams with mostly US traffic, yes: G2 reviewers rate it 4.5/5 across roughly 282 reviews and praise the real-time alerts and 5-minute setup. Budget realistically, though. Business emails and CRM integrations require Pro at $149/mo, the advertised 70-80% coverage applies to Pro+ tiers, and lead quality (bot traffic, invalid emails) is the most-cited complaint in reviews.
Can I still buy Visitor Queue instead of RB2B?+
No. Visitor Queue was acquired by Leadinfo on January 19, 2026, and visitorqueue.com now redirects to leadinfo.com. Former Visitor Queue users, and anyone who had it on a shortlist, should evaluate Leadinfo (€69/mo Starter) or the other tools on this page instead.
Is Clearbit Reveal an alternative to RB2B?+
Not as a standalone product anymore. HubSpot acquired Clearbit in December 2023, discontinued its free tools on April 30, 2025 (the free Logo API followed on December 8, 2025), and now sells the technology only inside paid HubSpot plans as data enrichment and buyer intent. If you already run HubSpot it is worth a look; otherwise it is not a practical RB2B replacement.
Switching from RB2B?
VisiLead identifies the companies and people on your site and ties every channel to closed revenue. Free plan, 2-minute setup, no credit card.