6 Factors.ai Alternatives for 2026
Factors removed its free plan and moved Growth to $20,000 a year. Here are six alternatives with verified pricing, from a $29/mo attribution tool to enterprise ABM platforms.
Factors.ai's deepest moat is LinkedIn: official LinkedIn Marketing Partner status for B2B Attribution & Analytics, an integration with LinkedIn's Company Intelligence API, and the AdPilot add-on for LinkedIn ads automation. If your pipeline runs through LinkedIn and you have mid-market budget, weigh what follows carefully; that stack is hard to replace.
For everyone else, the April-to-July 2026 pricing restructure changed the math. The permanent free plan (up to 200 accounts) disappeared, Basic moved from $399 per month to $6,000 per year billed annually, and Growth jumped from $999 per month to $20,000 per year, a 67% increase. Only the new $199/mo Lite tier still bills monthly, and add-ons stack on top: docket.io's April 2026 research documented AdPilot at $1,000/month and Interest Groups at $750/month, finding that teams budgeting on list price 'often pay two to four times that amount by month three.'
That is no knock on the product; 181 G2 reviewers average it at 4.5 stars. But the new structure prices out most SMB teams and locks mid-market buyers into annual contracts. The six alternatives below carry verified pricing, honest strengths, and honest gaps, so you can pair a tool with whatever sent you looking.
Why teams look for Factors.ai alternatives
The 2026 pricing restructure
Between April and July 2026, Factors removed its permanent free plan (up to 200 accounts), moved Basic from $399/month to $6,000/year, and moved Growth from $999/month to $20,000/year, an effective increase of roughly 67%. The only monthly option left is the new $199/mo Lite tier.
Add-ons multiply the real bill
LinkedIn AdPilot ($1,000/month) and Interest Groups ($750/month) are priced separately, plus $100 per 500 additional accounts, per docket.io's April 2026 research. The same research found teams budgeting on list price 'often pay two to four times that amount by month three.'
No person-level identification
Factors identifies companies, not people. Its own help center states it is not possible to provide the email IDs or phone numbers of website visitors who do not fill out a form. The named-person examples in its marketing come from CRM records and LinkedIn engagement, not from de-anonymized website visitors.
Complexity and rigid reporting
'Learning curve' is the most repeated con in Factors' G2 reviews, and reviewers describe feature breadth that makes routine tasks harder. A fibbler.co roundup of G2 feedback also flags restrictive reporting customization, with pre-built dashboards leaving little room for bespoke metrics.
The best Factors.ai alternatives compared
1. VisiLead
Free plan (10 credits, no card); paid from $29/moBest for: SMB and startup teams that want revenue attribution plus person-level US identification, self-serve
VisiLead keeps the part of Factors most teams actually use, tying channels and campaigns to closed revenue in HubSpot, Salesforce, or Pipedrive, and adds person-level identification on US traffic alongside global company identification. Setup is one tracking script and about 2 minutes, and a credit is only consumed when a visitor is successfully identified. Plans run from a free tier (10 credits) through $29, $79, and $299 per month, all billed monthly; multi-channel attribution starts at $29 and the channel-to-closed-revenue CRM loop is on the $299 Scale plan. The trade-off: no LinkedIn ads product, no AI campaign agents, and no ABM ad platform; it is identification plus attribution, not a full ABM suite.
Start free with VisiLead2. Leadfeeder
Free Lite tier; paid from €79/mo (annual billing)Best for: European teams that want company-level identification with a free tier and GDPR-safe data
Leadfeeder (which rebranded back from Dealfront on March 24, 2026) identifies the companies visiting your site and syncs them to your CRM, with strong European coverage and GDPR-safe positioning. Its free Lite plan shows your last 100 identified companies per month, a real free tier now that Factors has none. It is company-level only and does not do multi-touch revenue attribution, so you give up that part of the Factors feature set.
3. RB2B
$79/mo (Starter); free company-level tierBest for: US-focused sales teams that want the actual person in Slack, not just the company
RB2B identifies the individual people (US only) visiting your site and pushes their LinkedIn profiles and business emails to Slack in real time, which is exactly what Factors' help center says it cannot do. Note the January 22, 2026 change: the free plan is now company-level only (150 resolutions per month), and person-level identification starts at the $79/mo Starter plan. There is no attribution layer, so it works best paired with separate analytics.
4. Snitcher
$49/mo (annual billing); about $79/mo month-to-monthBest for: Early-stage B2B teams that want simple, affordable company identification inside GA4
Snitcher is a bootstrapped Dutch tool that resolves anonymous traffic to companies and enriches GA4 with company data, without the platform complexity G2 reviewers flag at Factors. Entry pricing is $49/mo on annual billing for up to 50 identified companies per month, or about $79/mo month-to-month. It is company-level only, offers a 14-day trial rather than a free tier, and is built around identification rather than closed-revenue attribution.
5. Warmly
$10,000/year (or $4,875/quarter); no monthly billingBest for: Mid-market teams that want person-level identification plus AI-driven outbound orchestration
Warmly de-anonymizes visitors at the person level and runs AI agents that turn intent signals into chats, meetings, and outbound campaigns. It plays in the same budget league as Factors' annual tiers, with a $10,000/year minimum and no monthly billing. Worth knowing before you commit: HubSpot acquired Warmly on June 30, 2026; HubSpot says contracts and pricing are unchanged in the near term, but the long-term plan is to fold it into the HubSpot platform.
6. 6sense
Quote-only; median contract ~$62,820/yr per Vendr. Free tier with 50 credits/moBest for: Enterprise revenue teams running ABM across thousands of accounts
One detail worth knowing: Factors' company identification runs on 6sense data through an OEM partnership, so going direct gets you the source, plus predictive scoring, intent data, and ABM advertising at enterprise scale. There is a $0 Sales Intelligence tier with 50 data credits per month, while paid contracts are quote-only with a median around $62,820/year per Vendr (February 2026). This is an upgrade path for enterprise teams with a dedicated admin, not a cost-saving move.
Prices and plan details verified July 2026 from public pricing pages. Vendors change pricing; check their sites before buying.
Bottom line
If price drove you here, VisiLead ($29/mo with attribution and person-level US identification) and Snitcher ($49/mo on annual billing, company ID only) cover the essentials at SMB budgets, and Leadfeeder adds a genuine free tier. If the missing person-level data drove you here, RB2B ($79/mo) and VisiLead both resolve individual US visitors. If you have mid-market budget and want more automation than Factors offers, Warmly ($10,000/year) and 6sense (quote-only, roughly $62,820/year median) go deeper. Match the tool to the specific reason you are leaving, not to the longest feature list.
Frequently asked questions
Why are people switching away from Factors.ai?+
The main trigger is the 2026 pricing restructure: the free plan was removed, Basic moved from $399/month to $6,000/year, and Growth moved from $999/month to $20,000/year, roughly a 67% increase. Add-ons compound it; docket.io documented LinkedIn AdPilot at $1,000/month and Interest Groups at $750/month, and found teams often paying two to four times list price by month three. Other recurring reasons in G2 reviews are the learning curve and the lack of person-level visitor identification.
Does Factors.ai still have a free plan?+
No. The permanent free plan (up to 200 accounts, 1-month data retention) that existed as recently as April 2026 has been removed; the entry point is now the $199/mo Lite tier, with a free trial available. Free tiers still exist elsewhere: VisiLead offers 10 identification credits free with no credit card, Leadfeeder's Lite plan shows your last 100 identified companies per month, RB2B gives 150 company-level resolutions per month, and 6sense has a free tier with 50 data credits per month.
What is the lowest-priced Factors.ai alternative?+
On this list, VisiLead has the lowest paid entry at $29/mo (100 identification credits, multi-channel attribution, person-level ID on US traffic), followed by Snitcher at $49/mo on annual billing for company-level identification. Both sit well under Factors' $199/mo Lite tier. Price is not the only difference: Snitcher is company-level only, while VisiLead includes attribution and individual identification.
Which Factors.ai alternatives show individual people, not just companies?+
VisiLead (individual visitors on US traffic, from $29/mo), RB2B (US person-level, from $79/mo), and Warmly (person-level, from $10,000/year). Factors.ai itself is company-level only; its help center states it cannot provide emails or phone numbers of visitors who do not fill out a form. For both VisiLead and RB2B, person-level resolution covers US traffic only; VisiLead also identifies companies globally.
Is Factors.ai worth it in 2026?+
For mid-market teams running LinkedIn-heavy ABM programs, it can be: Factors is an official LinkedIn Marketing Partner, offers multi-touch attribution tied to CRM revenue, and holds a 4.5/5 G2 rating across roughly 181 reviews. For smaller teams, the $199/mo entry, annual-only billing above Lite, and separately priced add-ons are hard to justify when tools from $29 to $79/mo cover identification and attribution basics. Decide based on whether you will actually use the ABM execution layer.
Are these alternatives GDPR compliant for European traffic?+
Company-level identification is the standard approach for EU traffic, and Leadfeeder is the strongest GDPR-focused option on this list, with a free tier and a European data emphasis. VisiLead identifies companies globally but restricts person-level identification to US traffic, supports a consent-gate mode (data-consent=manual), and honors Global Privacy Control opt-outs. Factors.ai positions itself as GDPR and CCPA compliant and is SOC 2 Type II certified.
Can I switch before my Factors.ai contract ends?+
Check your billing terms first: only the $199/mo Lite tier is billed monthly, while Basic, Growth, and Enterprise are displayed as annual pricing ($6,000, $20,000, and $30,000+ per year), which implies an annual commitment. Most alternatives here bill monthly (VisiLead from $29/mo, RB2B from $79/mo, Snitcher at about $79/mo month-to-month), so you can run one in parallel and switch cleanly at renewal.
Switching from Factors.ai?
VisiLead identifies the companies and people on your site and ties every channel to closed revenue. Free plan, 2-minute setup, no credit card.