Lusha Pricing: Credits, Rollover, and the Scale Gate
Every Lusha plan is priced in credits, and the email-to-phone exchange rate decides your real cost. The full 2026 breakdown follows, including the parts the pricing page does not spell out.
A Lusha credit buys exactly one verified email address. A direct-dial phone number costs 10 credits, and a complete contact record (email plus phone) costs 11. That exchange rate matters more than any headline price: Starter's 400 monthly credits are either 400 emails or 36 full contacts depending on how your team prospects. Phone reveals cost 5 credits until mid-2026, when the price doubled (per Prospeo's and Salesmotion's pricing trackers), so older articles understate today's phone cost by half.
The July 2026 lineup on lusha.com runs Free ($0, 40 credits/mo), Starter ($49.90/mo, 400 credits), Professional ($69.90/mo, 600 credits), and Premium ($399.90/mo, 3,400 credits), with annual billing cutting listed prices about 35% to $32.45, $45.45, and $259.95 per month. Anything bigger goes through sales: the page tells teams larger than 5 users to contact the team for the custom-priced Scale plan, which is also where intent data, job change alerts, user-level credit limits, and API access live.
Sized per rep, the self-serve tiers are email plans with a phone allowance attached. One rep pulling 20 verified emails a day fits Starter exactly; the same rep adding 10 fresh direct dials a day would burn 2,000+ credits a month on phones alone and needs Premium before the team hires a second SDR. Run that math on your own call volume before picking a tier, because upgrades are the whole pricing model.
Lusha plans and prices
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 40 credits/mo (40 emails or 4 phone reveals), 1 user, Chrome extension, basic search, no credit card |
| Starter | $49.90/mo, or $32.45/mo billed annually ($389.19/yr) | 400 credits/mo, platform search and list building, CRM integrations |
| Professional | $69.90/mo, or $45.45/mo billed annually ($545.22/yr) | 600 credits/mo, bulk enrichment, team list features |
| Premium | $399.90/mo, or $259.95/mo billed annually ($3,119.21/yr) | 3,400 credits/mo (about 309 full contacts), higher bulk limits, priority support |
| Scale | Custom (contact sales; required above 5 users) | Custom credit pools, user-level credit limits, intent data, job change alerts, API access, SSO and admin controls |
Prices verified July 2026 from public pricing pages and documented buyer data. Vendors change pricing; confirm before you buy.
What the pricing page doesn't tell you
Phone reveals doubled to 10 credits in mid-2026
Every plan's credit count reads 10x more generous than it is for phone-led outbound. Starter's 400 credits are 40 dials a month, under two per working day, and Premium's 3,400 credits cap out at 340 numbers. Prospeo and Salesmotion both track the change from 5 credits to 10; any plan sizing you did before mid-2026 is stale.
Annual credits do not roll over
Monthly plans let unused credits accumulate up to twice the monthly limit, which is genuinely useful. Annual plans issue the year's credits and whatever is unused at renewal simply expires, with no refund and no carryover. If your prospecting volume is seasonal, the 35% annual discount can cost more than it saves.
Auto-renewal plus support-gated cancellation
Subscriptions renew automatically, and Lusha has stated that cancellations require contacting its team rather than clicking a button (its own reply cited in Prospeo's billing breakdown). This pairing drives most of Lusha's 1.2/5 Trustpilot score across 759 reviews, where surprise annual renewal charges and refused refunds are the dominant theme. Set a calendar reminder for your renewal date on day one.
The 5-user ceiling pushes teams to Scale
Self-serve pricing stops at 5 users; above that you negotiate Scale, where intent data, job change alerts, API access, and user-level credit limits are gated anyway. Salesmotion pegs Scale list pricing near $37,500 a year for 25 seats before negotiation, a different budget conversation than the $49.90 the pricing page leads with.
Credits burn whether or not the data is good
A reveal spends credits even when the number turns out disconnected or the contact changed jobs. Outdated contacts and wrong numbers are among the most common complaint tags across Lusha's 1,600 or so G2 reviews, and complaints skew heavier outside North America. Budget a waste margin into your credit math, especially for EMEA and APAC lists.
How Lusha pricing compares to VisiLead
Lusha and VisiLead answer different questions. Lusha is outbound fuel: you already know who you want to reach, and you pay credits to reveal their email or phone number from a 300-million-contact database. VisiLead works the opposite direction: it identifies the companies already visiting your website (globally) and individual visitors on US traffic, then links each one to the marketing channel that brought them, so you prospect people who have shown interest instead of cold names from a list. One does not replace the other; plenty of teams run a contact database for cold outbound and visitor identification for warm inbound signal.
On price, the visitor-identification job is cheaper than most people expect: VisiLead starts free (10 credits, no card), then $29/mo for 100 credits, $79/mo for 500, and $299/mo for 2,500, where a credit is one successfully identified company or person and anonymous visitors cost nothing. If part of your Lusha budget exists because reps are guessing which accounts to work next, identifying your actual site visitors is the cheaper way to build that shortlist, and Lusha-style enrichment still handles the contacts your site never sees.
Is Lusha worth it?
Priced by what a rep actually consumes, Lusha is fair for email-led outbound: $49.90 covers 400 verified emails a month, about 20 per working day, with a workflow reps genuinely use. It gets expensive the moment phones matter. A rep pulling 25 fresh direct dials a week burns about 1,100 credits a month, outgrowing Professional's 600 and eating a third of Premium's 3,400. Email-first, US-focused teams of one to five get real value; phone-heavy or EU-centric teams should quote Cognism or Kaspr before committing to an annual Lusha plan.
Lusha pricing FAQ
How much does Lusha cost per month?+
Monthly billing runs $49.90 for Starter (400 credits), $69.90 for Professional (600 credits), and $399.90 for Premium (3,400 credits). On annual billing those fall to $32.45, $45.45, and $259.95 a month (July 2026 listed rates). Teams larger than 5 users are routed to the custom-priced Scale plan.
Does Lusha have a free plan?+
Yes. The free plan gives you 40 credits a month, no credit card needed, enough for 40 email reveals or 4 phone number reveals. The Chrome extension and basic search are included, a workable way to test coverage of your target market before paying.
How much does a Lusha phone number cost?+
A phone number reveal costs 10 credits, which works out to about $1.25 per number on Starter's monthly rate ($49.90 for 400 credits) and about $1.18 on Premium. Email reveals cost 1 credit, about $0.12 each on Starter. The 10-credit phone price took effect in mid-2026; it was 5 credits before.
Do Lusha credits roll over?+
On monthly plans, yes, up to a cap: unused credits accumulate to a maximum of twice your monthly limit. On annual plans, no: the full year's credits arrive upfront, and whatever is unused when the annual cycle ends expires without refund.
How much does Lusha cost per user?+
Lusha no longer lists per-seat pricing; self-serve plans share an account-level credit pool and the pricing page directs teams larger than 5 users to sales for the Scale plan. For a solo rep, effective cost is the plan price itself: $49.90/mo on Starter. Third-party trackers report Scale list pricing near $37,500 a year for 25 seats before negotiation (Salesmotion).
Is Lusha worth the price?+
For email-led outbound at up to a few hundred contacts per rep per month, yes: 1-credit emails and a fast extension workflow make Starter and Professional reasonable value, which G2 reviewers reflect at 4.3/5. It is a poor fit for phone-heavy teams, since 10-credit phone reveals shrink every plan to a fraction of its headline volume, and for EU-focused teams given thinner coverage there.
What is a cheaper alternative to Lusha?+
RocketReach Essentials at about $33/mo billed annually is the cheapest paid entry point for email-only lookups (1,200 per year). Apollo.io's free plan plus its $49/user/mo Basic tier delivers far more email volume per dollar under fair-use limits, and Kaspr (from about $49/user/mo) includes unlimited B2B emails on paid plans with stronger European phone data.
Know what you pay for, and what it returns
VisiLead starts free and tells you which channels actually close revenue. $29/mo entry, no annual lock-in, no sales call.