Apollo.io Pricing: What a Credit Buys and What a Seat Costs
Apollo prices by the seat but meters by the credit. This page maps what each plan costs in 2026, what the three credit pools cover, and where budgets slip.
One Apollo credit equals one revealed piece of contact data, and the meter it draws from matters more than the total. Revealing an email address costs at most 1 email credit per contact, and on every plan including Free those email credits are labeled unlimited, subject to a fair-use ceiling written into the terms. Revealing a verified phone number draws from a separate mobile credit pool that is small on every tier: 5 per month on Free, 75 on Basic, 100 on Professional, 200 on Organization. Pushing contacts out to a CSV or your CRM consumes a third meter, export credits, which run from 10 per month on Free to 4,000 on Organization.
Seat price and credits multiply together, because credits are allocated per user. A Basic seat is $49 per user per month on annual billing ($59 monthly) and brings its own 75 mobile and 1,000 export credits, so a three-person team on Basic pays $147 per month and holds 225 mobile credits between them. That coupling is the core of how Apollo prices: you cannot buy more credits alone at plan rates, so a team that runs out of phone numbers mid-month either buys top-ups, reported by third-party breakdowns at $0.20 per credit with a 250-credit minimum, or upgrades every seat to the next tier.
Annual billing changes when credits arrive, not just what you pay. Apollo's credits page states that annual plans receive the full year of credits at the start of the billing cycle, and that unused credits expire at each cycle's end with no rollover into renewal. The 20 percent annual discount is real, but it comes with reported commitments worth knowing before signing: written cancellation notice 60 days before renewal and no mid-contract seat reductions.
Apollo.io plans and prices
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Unlimited email credits under fair use, 5 mobile credits and 10 export credits per month, 2 active sequences, Chrome extension, company-level website visitor ID capped at 10 new visitors per day |
| Basic | $49/user/mo billed annually ($59 monthly) | 75 mobile credits and 1,000 export credits per user per month, full sequences, core CRM integrations, 5,000 AI writing credits per month |
| Professional | $79/user/mo billed annually ($99 monthly) | 100 mobile credits and 2,000 export credits per user per month, advanced reports, email open and click tracking, 300,000 AI writing credits per month |
| Organization | $119/user/mo billed annually ($149 monthly), minimum 3 users | 200 mobile credits and 4,000 export credits per user per month, SSO and advanced security, international dialing, customizable reports |
Prices verified July 2026 from public pricing pages and documented buyer data. Vendors change pricing; confirm before you buy.
What the pricing page doesn't tell you
The fair-use ceiling on unlimited email credits
Every plan advertises unlimited email credits, but Apollo's terms define a cap: the lesser of your subscription fee divided by $0.025, or 1 million credits per year, as documented in Warmly's 2026 analysis of the terms. One Basic annual seat at $588 per year therefore carries a real ceiling of 23,520 email reveals. Most individual sellers never touch it; scraping-heavy teams on cheap seats will.
Mobile credits run out first
Phone numbers draw from the smallest pool: 75 per user per month on Basic, 100 on Professional, 200 on Organization. For a calling-heavy rep that is one or two weeks of dialing. Third-party breakdowns report extra credits at $0.20 each with a 250-credit minimum, a $50 floor per purchase, and the only structural fix is upgrading every seat on the account, not just the caller's.
Credits expire with no rollover
Apollo's own credits page is explicit: credits expire at the end of each billing cycle and do not roll over into the next cycle or upon renewal. Annual plans receive the full year of credits upfront, which rewards teams that prospect in bursts, but anything unspent at the twelve-month anniversary is gone. Size seats against realistic monthly usage, not the annual headline number.
Renewal terms and seat minimums
Salesmotion's 2026 breakdown reports that cancelling an annual contract requires written notice 60 days before the renewal date, and that seats cannot be reduced mid-term. Organization adds a three-seat minimum, so its real entry price is $4,284 per year at list rather than $119 per month. Set a renewal reminder the day you sign.
The verification tax on exports
Independent tests cited by Salesmotion put Apollo's email accuracy at 65 to 70 percent, and practitioner guides report 10 to 15 percent of contacts carrying outdated details, with Europe weaker than the US. Sending unverified Apollo exports burns sender reputation, so the working budget should include an email verification tool on top of the subscription, plus the quiet cost of mobile credits spent on numbers that ring nowhere.
How Apollo.io pricing compares to VisiLead
Apollo and VisiLead do different jobs. Apollo starts from a database of 230 million people you have never spoken to and gives you the machinery to contact them cold. VisiLead starts from your own website traffic and identifies the companies reading your pages, and for US traffic the individual people, then ties them to the marketing channel that brought them. Apollo does bundle a Website Visitors feature: it identifies companies on all plans with daily caps (10 new visitors per day on Free and Basic), and person-level identification is sold separately as its Inbound add-on.
If visitor identification is a side interest, Apollo's built-in version may be enough. If it is the actual job, a dedicated tool goes deeper for less: VisiLead is free for 10 identified visitors a month, $29 per month for 100 credits on Starter, and $79 per month for 500 on Growth, with person-level US identification and multi-channel attribution included, and a credit is only spent when a visitor is successfully identified. VisiLead does not replace Apollo's database, sequencer, or dialer, and plenty of teams run one of each: Apollo for outbound supply, VisiLead for the inbound demand already on the site.
Is Apollo.io worth it?
At $49 to $79 per user per month, Apollo is worth it for outbound teams under about ten seats, because the alternative is a ZoomInfo-scale contract plus a separate sequencing tool for data that is only somewhat better. The value holds as long as you treat exports as raw material and verify emails before sending. Past ten seats, or with a mostly European target market, the accuracy gaps start costing more than the subscription saves, and a specialist database begins to justify its price.
Apollo.io pricing FAQ
How much does Apollo.io cost per month?+
$49 to $119 per user per month on annual billing: Basic at $49, Professional at $79, and Organization at $119 with a three-seat minimum. Month-to-month billing runs $59, $99, and $149 respectively. A free plan exists with 5 mobile credits and 10 export credits per month.
Does Apollo.io have a free plan?+
Yes, and it is genuinely usable. You get fair-use unlimited email reveals, 5 mobile and 10 export credits each month, two active sequences, and the extension, all without entering a card. Its practical job is letting you audit Apollo's data quality on your own target market before you pay.
How much does an Apollo credit cost?+
Credits are bundled into seats rather than sold at a list price, but you can back into the numbers. A Basic annual seat at $588 per year includes 12,000 export credits and 900 mobile credits, and Apollo's terms value email credits at $0.025 each. Third-party breakdowns report top-up credits at $0.20 each with a 250-credit minimum, so running out mid-cycle costs about eight times the implied plan rate.
Is Apollo.io worth the price?+
For outbound teams under about ten seats, yes: $49 to $79 per user per month replaces a data contract and a sequencing tool that would separately cost several times that. The value depends on verifying emails before sending, since independent tests cited by Salesmotion put email accuracy at 65 to 70 percent. Bigger teams and Europe-focused sellers usually justify a specialist database instead.
What happens to unused Apollo credits?+
They expire. Apollo's credits page states that credits do not roll over into the following billing cycle or upon renewal. Annual plans receive the whole year of credits upfront, which helps if you frontload prospecting, but whatever is left at the twelve-month mark disappears.
Is there a cheaper alternative to Apollo.io?+
For contact data alone, yes: Lusha starts at $49.90 per month ($32.45 on annual billing) with a 40-credit free plan, Kaspr at about $49 per user per month, and Lead411's Spark plan at $49 per month. None of them bundle Apollo's sequencer and dialer, so switching only saves money if you already have a sending tool. If the actual goal is identifying companies already visiting your website rather than building cold lists, that is a different product category, where VisiLead starts free and its paid plans begin at $29 per month.
How much do you save with Apollo annual billing vs monthly?+
About 20 percent, or $120 to $360 per seat per year. Basic runs $588 annually versus $708 on monthly billing, Professional $948 versus $1,188, and Organization $1,428 versus $1,788. Annual billing also releases all credits upfront. The trade-off is the contract: third-party breakdowns report a 60-day written cancellation notice before renewal and no mid-term seat reductions.
Know what you pay for, and what it returns
VisiLead starts free and tells you which channels actually close revenue. $29/mo entry, no annual lock-in, no sales call.