Docs / Setup
Identification and credits
Learn how VisiLead reveals companies and people, exactly when a credit is spent, and what happens when credits run out.
Reflects product behavior as of August 2026.
VisiLead identifies visitors on two levels. Company identification works worldwide by matching visitor IPs against a business IP graph, and a company is only named when the match confidence is at least 50%. Person-level identification runs on US traffic and can reveal a name, job title, LinkedIn URL and business email when resolvable.
Credits meter what you pay for, and the rule is deliberately narrow: 1 credit is spent only when a new company or a new person is revealed. Everything else is free, including repeat visits, returning visitors, unidentified traffic, low-confidence matches and junk domains.
Identity is the starting point, not the verdict. Visits to pricing, demo and contact pages, return visits and deep engagement create intent signals. Every company gets an ICP score from 0 to 100 and can earn a high-intent flag. Being identified is not intent.
Before you start
- The tracking script installed; identification runs on your live traffic
- 1
Install the tracking script
Add the VisiLead snippet to your site and verify it. Identification runs automatically on your live traffic.
- 2
Understand the two identification levels
Company identification works worldwide through reverse-IP matching against a business IP graph, with a minimum 50% match confidence before a company is named. Person-level identification runs on US traffic only and returns name, job title, LinkedIn URL and business email when resolvable.
- 3
Know when a credit is spent
1 credit is spent only when a new company or a new person is revealed. One visit can reveal both a new company and a new person, which spends 2 credits.
- 4
Know what never costs a credit
Repeat visits, returning visitors (a recognized visitor inherits their company with no new credit), unidentified traffic, low-confidence matches and junk domains are all free.
- 5
Pick a plan that matches your traffic
Free includes 10 one-time credits. Starter is $29/mo with 100 credits, Growth is $79/mo with 500, and Scale is $299/mo with 2,500. Annual billing saves 20%.
- 6
Prioritize by intent, not just identity
Watch for intent signals: visits to pricing, demo and contact pages, return visits and deep engagement. Each company carries an ICP score from 0 to 100, and a high-intent flag is set at 3 or more visits or a strong signal. Reach out based on intent, not on the mere fact of identification.
Junk domains never cost a credit
Government, education, residential ISP and consumer webmail domains are rejected before any lead is created, so they never appear as leads and never spend a credit.
What happens at zero credits
When credits run out, identification pauses and the dashboard shows "Identification paused" with your usage. Geolocation is still recorded. Visits that arrive while paused are re-checked after an upgrade, so those leads are not permanently lost.
Frequently asked questions
How do I identify company domains visiting my pricing page?+
Install the VisiLead tracking script; company identification then runs automatically on your traffic, naming a company only when the reverse-IP match reaches at least 50% confidence. To focus on the pricing page, add a /pricing* conversion goal or an alert rule so identified companies hitting that page surface immediately.
Does VisiLead identify individual people or only companies?+
Both, with different coverage. Company identification works worldwide, and person-level identification runs on US traffic, revealing name, job title, LinkedIn URL and business email when resolvable.
When does VisiLead spend a credit?+
Only when a new company or a new person is revealed; that is the entire rule. One visit can reveal both at once, which spends 2 credits. Repeat visits, returning visitors, unidentified traffic, low-confidence matches and junk domains never spend credits.
What happens when I run out of credits?+
Identification pauses and the dashboard shows "Identification paused" along with your usage; geolocation is still recorded. Visits that arrived while you were paused are re-checked after an upgrade, so you do not permanently lose those leads.
How do I distinguish real prospects from anonymous traffic on my pricing page?+
VisiLead separates them for you. Companies are only named at 50% or higher match confidence, junk domains such as government, education, residential ISP and webmail networks are filtered out before a lead is created, and remaining anonymous traffic is badged as crawler, residential or no-match in the Companies table.
How much does VisiLead cost?+
The Free plan includes 10 one-time credits. Starter is $29 per month with 100 credits, Growth is $79 per month with 500 credits, and Scale is $299 per month with 2,500 credits. Annual billing saves 20%.
Does an identified company mean the company is interested?+
No. Being identified is not intent. Intent comes from behavior: visits to pricing, demo and contact pages, return visits and deep engagement. Each company gets an ICP score from 0 to 100, and a high-intent flag is set at 3 or more visits or a strong signal.
Related
Two minutes from script to first identified company
Install the tracking script, connect your CRM, and see which channels drive revenue. Free plan, no credit card.