VisiLead vs Koala
An honest comparison with a product that shut down on September 30, 2025, for anyone still weighing Koala or hunting for its replacement.
Koala's design assumed you already knew who mattered. It watched product signals, form fills, and logged-in activity from accounts inside a PLG funnel. VisiLead faces the other direction, toward strangers landing on your site anonymously. The wrinkle: only one of the two products still exists. Koala shut down on September 30, 2025, following a July 2025 acqui-hire by Anysphere, the company behind Cursor, which kept several top engineers and explicitly did not adopt the product. Customers lost saved visitor data, CRM integrations, and plays automations, with no legacy access.
We keep the page live because searches have not stopped, abetted by Koala's frozen marketing site, still online as of mid-2026 with its stale shutdown banner, which can make the product look purchasable. It is not. The table below reflects the final published pricing: a free plan, a $200/mo Starter with 1,000 credits, and a $1,000/mo Growth with 5,000 credits.
Koala earned its reputation honestly while it lived: G2 reviewers scored it close to a flawless 5.0, though only around 30 ever weighed in, and its person-level identification of PLG traffic was genuinely strong. VisiLead identifies companies and individual people (the latter on US traffic only) and starts at $29/mo.
VisiLead vs Koala: feature by feature
Side-by-side comparison of pricing, identification, attribution and integrations.
| Feature | VisiLead | Koala |
|---|---|---|
| Product status | Active and self-serve at visilead.co | Shut down September 30, 2025 after the Cursor acqui-hire; the site is still online but the app is dead |
| Starting price | $29/mo Starter (100 credits); annual billing saves 20% | $200/mo Starter (1,000 credits, 2 seats); final published pricing, no longer purchasable |
| Free plan | Yes, 10 credits, no credit card required | Historically $0 with 2 seats and 100 credits/mo; ended with the shutdown |
| Person-level identification | Yes, individual people on US traffic | Yes, primarily US-focused; claimed over 30% of traffic at prospect level (over 75% for PLG). Ended September 2025 |
| Company-level identification | Yes, global | Yes, via Clearbit Reveal IP matching. Ended September 2025 |
| Revenue and channel attribution | Built in: channels and campaigns tied to closed revenue in your CRM | None; offered play ROI and rep-level conversion reporting instead |
| Intent scoring | Included, with ICP filtering and engagement tracking | Yes, drawing on 30+ signal sources, but gated to higher tiers |
| CRM integrations | HubSpot, Salesforce, Pipedrive, plus Slack alerts, webhooks, API, Zapier | Salesforce and HubSpot, plus Slack, Segment, Outreach, Salesloft, Apollo, Clay |
| Data history | 14 days (Starter), 30 days (Growth), 90 days (Scale) | 1 month (Free) to 3 months (Growth); custom on Business |
| Setup and self-serve | One tracking script, about 2 minutes, fully self-serve | Fast pixel-based setup, praised by G2 reviewers while it was live |
| Contract terms | Monthly or annual (annual saves 20%) | Self-serve monthly on Free through Growth; custom contracts on the Business tier |
| Credit model | 1 credit per identified company or person; unidentified visitors cost nothing | Credits layered on seats: 100/mo free, 1,000 at $200/mo, 5,000 at $1,000/mo |
| Step between paid tiers | $29 to $79 to $299 per month | $200 to $1,000 per month, a 5x jump |
| Outbound automation | Slack alerts, webhooks, Zapier; no native sequencing | Plays: trigger-based outreach, lead routing, and direct email sending |
Koala details verified July 2026 from public pricing pages and review platforms. Spot something outdated? Tell us and we will fix it.
Which one fits your team?
Choose VisiLead if…
- You need a visitor identification tool you can actually buy today. Koala cannot be purchased at any price since September 30, 2025.
- You want to know which channels turn into closed revenue, not just who visited. Koala never offered channel or revenue attribution; it reported play ROI and rep-level conversions.
- You want person-level identification on US traffic without a $200/mo entry point. VisiLead starts at $29/mo, and credits are only spent on successfully identified visitors.
- You run a sales-led or lower-traffic site. Koala's sweet spot was high-traffic PLG motions, and it was a weak fit outside that profile.
Choose Koala if…
- You ran a high-traffic PLG product and relied on Koala's product-analytics integrations (Segment, Rudderstack, Amplitude, PostHog). VisiLead does not plug into product analytics that way.
- You need intent aggregated from 30+ signal sources and AI research agents per lead. VisiLead's intent scoring is simpler than what Koala offered.
- You built workflows on Koala's plays: trigger-based outreach with Outreach and Salesloft handoff. VisiLead stops at Slack alerts, webhooks, and Zapier.
- You want the closest thing to a like-for-like migration path: Common Room partnered with the Koala team after the shutdown and offered to match Koala's existing pricing tiers.
Our honest verdict
Draw the Venn diagram and the overlap is one narrow lens: knowing which individual people are on your site. Koala's circle also held PLG signal aggregation and plays automation; that side lives on in signal platforms, and Common Room matched Koala's pricing tiers for migrating customers. VisiLead's circle holds multi-channel attribution, with channels tied to closed CRM revenue on the $299/mo Scale plan, plus person-level identification on US traffic. Koala shut down on September 30, 2025, so the deciding question is not which tool wins but which half of Koala you actually used: the plays, or the names.
Frequently asked questions
Can I still buy or sign up for Koala?+
No. Koala shut down completely on September 30, 2025 after Anysphere, the maker of Cursor, acqui-hired the team in July 2025. The marketing site is still online as of mid-2026 with a stale shutdown banner, but the app and blog endpoints are dead and no plan can be purchased.
How does VisiLead pricing compare with Koala's final pricing?+
VisiLead starts at $29/mo for 100 identification credits, with tiers at $79/mo (500 credits) and $299/mo (2,500 credits). Koala's final published pricing was $200/mo Starter (1,000 credits) jumping 5x to $1,000/mo Growth (5,000 credits). VisiLead's annual billing saves 20%, and unidentified visitors never consume credits.
Does VisiLead identify individual people like Koala did?+
Yes, for US traffic. VisiLead identifies individual visitors at the contact level on US traffic and identifies companies globally. Koala's person-level identification was also primarily US-focused and relied on form fills, email click-throughs, and logged-in product users; that capability ended with the September 2025 shutdown.
Did Koala have revenue or channel attribution?+
No. Koala positioned itself as a signal and intent layer, offering play ROI reporting and rep-level conversion analytics rather than marketing or revenue attribution. VisiLead includes multi-channel attribution from its $29/mo Starter plan and ties channels to closed CRM revenue on its $299/mo Scale plan.
What happened to Koala customers' data after the shutdown?+
It was lost. The September 30, 2025 shutdown came with no legacy access, so customers lost saved visitor data, CRM integrations, and plays automations. Common Room partnered with the Koala team to migrate customers and offered to match Koala's existing pricing tiers.
Does VisiLead have a free plan like Koala did?+
Yes. VisiLead's free plan includes 10 identification credits with no credit card required, and a credit is only spent when a company or individual is successfully identified. Koala's free plan ($0, 2 seats, 100 credits/mo) ended with the September 2025 shutdown and can no longer be activated.
Is VisiLead GDPR-friendly for European traffic?+
VisiLead ships a consent-gate mode (data-consent=manual) so tracking only runs after consent, honors Global Privacy Control opt-outs, and filters junk and ISP traffic automatically. Company-level identification works globally; person-level identification applies to US traffic only.
Try the Koala alternative with revenue attribution built in
Install one script, see the companies and people visiting your site, and know which channels actually close revenue. Free plan, no credit card.