VisiLead vs Clearbit (HubSpot Breeze Intelligence)
One is an enrichment database that now lives only inside HubSpot; the other is visitor identification plus revenue attribution that works with HubSpot, Salesforce, or Pipedrive. Here is the honest breakdown.
The Clearbit story since December 2023 is a HubSpot story. HubSpot bought the company that month, folded it in as Breeze Intelligence, and by September 2025 was retiring even that name: what used to be Clearbit now lives as plain data enrichment inside HubSpot's Smart CRM, free with any paid HubSpot plan and consuming no credits, while the old Reveal visitor identification survives as the buyer intent feature. For anyone who ran Clearbit on its own, no standalone path remains: buy into HubSpot or switch vendors.
If you live in HubSpot, that ending is not a bad one. A 200M-profile enrichment database at no extra cost is a genuinely good deal. VisiLead solves a different problem: it identifies the companies visiting your website globally and the individual people on US traffic, then ties channels and campaigns to closed revenue in your CRM. Clearbit's anonymous visitor identification, by contrast, stays at the company level.
So the real decision is less about features than about where you want to live: enrichment inside HubSpot, or visitor identification plus attribution that works with HubSpot, Salesforce, or Pipedrive alike. The table below lays out the specifics.
VisiLead vs Clearbit: feature by feature
Side-by-side comparison of pricing, identification, attribution and integrations.
| Feature | VisiLead | Clearbit |
|---|---|---|
| Starting price | $29/mo Starter (100 credits); annual billing saves 20% | No standalone price. Requires a paid HubSpot plan (Marketing Hub Starter listed at $7/mo/seat, July 2026), plus $0.010 per HubSpot Credit for metered features |
| Free plan | Yes: 10 credits, no credit card required | None. All free Clearbit tools were discontinued April 30, 2025; the free Logo API followed December 8, 2025 |
| Works without HubSpot | Yes, fully standalone | No. Sold only inside the HubSpot Smart CRM; legacy Clearbit APIs run for existing paying customers only |
| Person-level visitor identification | Yes, individual visitors identified on US traffic | No for anonymous visitors (reverse IP is company-level only). Person-level enrichment applies to contacts whose email you already have |
| Company-level identification | Yes, global company identification | Yes, via buyer intent (reverse IP); auto-adding a company to the CRM costs 10 HubSpot Credits, about $0.10 |
| Revenue / channel attribution | Built in. Multi-channel attribution from the $29/mo Starter plan; revenue attribution by channel via CRM on the $299/mo Scale plan | None in the Breeze layer. Multi-touch attribution requires HubSpot Marketing Hub Professional ($800/mo plus $3,000 onboarding) and covers HubSpot-tracked touchpoints only |
| Intent scoring | Included, along with ICP filtering and engagement tracking | Buyer intent with target-market filters and auto-add of high-fit companies; feeds HubSpot lead scoring and routing |
| Data enrichment depth | Identifies who visited (company or person) with intent and engagement context; not positioned as an enrichment database | Core strength: 200M+ buyer and company profiles, 40+ firmographic, demographic, and technographic attributes, free with any paid HubSpot plan since September 2025 |
| Form shortening | No | Yes. Dynamically removes form fields Breeze already knows, a real conversion lever for HubSpot forms |
| CRM and tool integrations | HubSpot, Salesforce, Pipedrive, plus Slack alerts, webhooks, API, and Zapier | HubSpot Smart CRM only. Legacy Salesforce, Marketo, Segment, and Slack integrations are discontinued or unsupported for new customers |
| Visitor data history | 14 days (Starter), 30 days (Growth), 90 days (Scale) | No published visitor-history window; enriched records live in the HubSpot CRM with continuous monthly re-enrichment |
| Credit model | 1 credit = 1 successfully identified company or person; unidentified visitors cost nothing | HubSpot Credits at $0.010 each; monthly allowances (Starter 500, Professional 3,000, Enterprise 5,000) expire every month with no rollover |
| Setup | Self-serve, one tracking script, about 2 minutes | Requires a HubSpot subscription; Marketing Hub Professional carries mandatory $3,000 onboarding (Enterprise: $7,000) |
| Contract terms | Monthly billing available; annual saves 20% | Professional and Enterprise typically sold on annual commitment; exceeding a credit capacity pack auto-upgrades the account to the next tier for the remainder of the contract |
Clearbit details verified July 2026 from public pricing pages and review platforms. Spot something outdated? Tell us and we will fix it.
Which one fits your team?
Choose VisiLead if…
- You want to know which individual people visit your site. Clearbit's anonymous visitor identification is company-level only; VisiLead identifies individuals on US traffic and companies globally.
- You do not use HubSpot, or do not want your visitor data locked to it. VisiLead works standalone and syncs to HubSpot, Salesforce, or Pipedrive.
- You want channel-to-revenue attribution without paying for Marketing Hub Professional at $800/mo plus $3,000 onboarding.
- You want predictable spend: plans from $29/mo, credits consumed only on successful identifications, and monthly billing if you want it.
Choose Clearbit if…
- You already pay for HubSpot and mainly want data enrichment. Since September 2025, standard contact and company enrichment is included free with any paid plan, including automatic monthly re-enrichment.
- You need a deep B2B database: 200M+ buyer and company profiles with 40+ firmographic, demographic, and technographic attributes, strongest for US, UK, and Western European mid-market targets.
- You run HubSpot forms and want form shortening to lift conversion by removing fields Breeze already knows.
- Your workflows live entirely in HubSpot and you want high-fit companies auto-added to the Smart CRM at a transparent metered cost of 10 credits (about $0.10) per company.
Our honest verdict
Frame the decision around your HubSpot commitment. If you are all-in on HubSpot anyway, Breeze Intelligence is easy to justify: standard enrichment has cost nothing extra on paid plans since September 2025, and the 200M-profile database is the category benchmark. If you are not, the bill tells the story: visitor identification stays company-level, attribution requires Marketing Hub Professional at $800 per month, and none of it can be bought without a HubSpot subscription. VisiLead works with HubSpot, Salesforce, or Pipedrive, and its multi-channel attribution starts at $29 per month, with revenue attribution by channel via CRM on the $299 per month Scale plan.
Frequently asked questions
How much does Clearbit (Breeze Intelligence) cost in 2026?+
There is no standalone Clearbit price anymore. It requires a paid HubSpot plan (Marketing Hub Starter is listed at $7 per month per seat, Professional at $800 per month plus $3,000 onboarding), with usage-based features metered at $0.010 per HubSpot Credit. Standard contact and company enrichment has been included free with any paid HubSpot plan since September 2025; buyer intent costs 10 credits per company added, roughly $0.10.
Does Clearbit identify individual website visitors?+
No. Clearbit's anonymous visitor identification (the old Reveal, now HubSpot buyer intent) works by reverse IP and is company-level only. Person-level enrichment applies to contacts you already have an email address for. VisiLead identifies individual visitors on US traffic and companies globally, starting at $29 per month.
Can I use Clearbit without HubSpot?+
Not as a new customer, no. HubSpot discontinued all free Clearbit tools on April 30, 2025 and the free Logo API on December 8, 2025, and the product is now sold only inside the HubSpot Smart CRM. Legacy Clearbit APIs still run for existing paying customers, but there is no standalone path for new buyers.
Does VisiLead have a free plan?+
Yes. VisiLead's free plan includes 10 identification credits with no credit card required, and a credit is only consumed when a company or person is successfully identified. Clearbit has no free tier; its free tools were shut down in 2025. Paid VisiLead plans start at $29 per month for 100 credits.
How do HubSpot Credits compare with VisiLead credits?+
HubSpot Credits cost $0.010 each, expire every month with no rollover, and exceeding a purchased capacity pack auto-upgrades your account to the next tier for the remainder of the annual contract, according to HubSpot's billing documentation. VisiLead credits are simpler: 1 credit equals 1 successfully identified company or individual, and unidentified visitors cost nothing.
Does Clearbit do revenue attribution?+
No. The Clearbit / Breeze Intelligence layer covers enrichment, intent, and form shortening only. Multi-touch revenue attribution comes from HubSpot Marketing Hub Professional or Enterprise, which start at $800 per month plus $3,000 onboarding, and only covers touchpoints tracked inside HubSpot. VisiLead includes multi-channel attribution from its $29 per month Starter plan and CRM revenue attribution by channel on its $299 per month Scale plan.
How does VisiLead handle GDPR and visitor consent?+
VisiLead ships a consent-gate mode (data-consent=manual) so identification only runs after consent, honors Global Privacy Control opt-outs, and filters junk and ISP traffic automatically. Person-level identification applies to US traffic only; visitors elsewhere are identified at the company level.
Try the Clearbit alternative with revenue attribution built in
Install one script, see the companies and people visiting your site, and know which channels actually close revenue. Free plan, no credit card.