The 6 best Warmly alternatives for 2026
Warmly now starts at $10,000 per year and was acquired by HubSpot on June 30, 2026. Here are six alternatives with verified pricing, starting at $29 per month.
The moment usually arrives with the renewal quote. Warmly's pricing page (July 2026) lists three plans at $10,000, $20,000, and $30,000 per year, quarterly billing from $4,875 positioned as the trial path, and no monthly option, so someone has to carry that number into a budget meeting and defend it. It does not help that the packaging has changed at least twice inside 18 months: from a free plan plus a Business tier around $700/mo, to a $15,000/year entry plan, to today's agent-based plans. The free tier third-party reviews were still citing in early 2026 (500 de-anonymized visitors per month) is gone from the pricing page.
The approval memo gained a new paragraph on June 30, 2026, when HubSpot acquired Warmly. HubSpot says contracts and pricing are unchanged 'in the near term', with long-term plans to fold the product into the HubSpot platform. If you run Salesforce, Pipedrive, or anything that is not HubSpot, that is a fair roadmap question.
If the renewal math or the new ownership is what brought you here, below are six alternatives with verified pricing: ours first, bias disclosed, then five tools that each fit a different kind of ex-Warmly team.
Why teams look for Warmly alternatives
Entry pricing moved to $10,000 per year
Warmly's current plans run $10,000, $20,000, and $30,000 per year, each from 10,000 credits per month, with quarterly billing ($4,875 at entry) positioned as the trial path. There is no monthly option. G2 review aggregations list high cost for SMBs among the most common complaints.
The free plan is gone and packaging keeps changing
The free tier (500 de-anonymized visitors per month, company-level only) no longer appears on the pricing page as of July 2026. Packaging has changed at least twice in 18 months: from a free plan plus a roughly $700/mo Business tier, to a $15,000/year entry plan, to the current agent-based plans.
HubSpot owns the roadmap now
HubSpot acquired Warmly on June 30, 2026. Contracts and pricing are unchanged 'in the near term', but the stated long-term plan is to fold Warmly's person-level intent and AI agents into the HubSpot platform. Teams on Salesforce, Pipedrive, or other stacks have reason to reassess.
Person-level match rates lag the claims
Warmly's announcement materials claim it identifies over half of anonymous visitors, while third-party benchmarks report roughly 8-15% person-level matching on US traffic and G2 reviewers cite 5-20%. Company-level matching lands around 40-65%. If person-level ID was the reason you bought, measure what you actually got.
Attribution stops at engagement
Warmly captures UTM tags and builds attribution charts from LinkedIn and Google Ads, but third-party comparisons note it does not connect signals through the funnel to closed-won revenue. If you need to show which channels produce revenue, you need a tool built around that loop.
The best Warmly alternatives compared
1. VisiLead
Free plan (10 credits); paid from $29/moBest for: SMB B2B teams that want person-level US identification plus channel-to-revenue attribution without an annual contract
VisiLead identifies both the companies visiting your site (globally) and individual people (on US traffic), then does the thing Warmly does not: it ties channels and campaigns through your CRM to closed revenue. Paid plans start at $29/mo for 100 credits, where a credit is one successfully identified company or person and unidentified visitors cost nothing, with HubSpot, Salesforce, Pipedrive, Slack, webhooks, and Zapier integrations. Setup is self-serve, about 2 minutes with one tracking script. To be clear about the trade: there are no AI chat agents or outbound orchestration here; VisiLead gives you the identification and the attribution, and you run outreach from your own tools.
Start free with VisiLead2. RB2B
$79/mo (Starter) for person-level ID; free company-level tierBest for: US-traffic teams that mainly used Warmly for person-level identification and Slack alerts
RB2B identifies the individual people visiting your site (US only) and pushes their LinkedIn profiles and business emails to Slack, Teams, and CRMs in real time. It is one of the data providers Warmly aggregates, so going direct is a natural move if person-level ID was your main use case. Person-level starts at $79/mo; the free plan (150 resolutions per month) became company-level only on January 22, 2026. The limitation: it is alert-and-outbound focused with US-only person data, not an attribution or analytics layer.
3. Leadfeeder
€79/mo (Discover, billed annually); free Lite tierBest for: European teams that need GDPR-safe, company-level visitor identification with a real free tier
Leadfeeder (which rebranded back from Dealfront on March 24, 2026, with pricing explicitly unchanged) reveals which companies visit your site, enriches them with firmographic and contact data, and syncs to your CRM, with particular strength on European traffic. The free Lite plan shows your last 100 identified companies per month with 7 days of history, so you can test it against real traffic before paying. The main limitation versus Warmly: identification is company-level only, with no person-level resolution.
4. Snitcher
$49/mo (annual billing); about $79/mo month-to-monthBest for: Early-stage B2B teams that want affordable company-level identification inside GA4
Snitcher is a bootstrapped Dutch tool that resolves anonymous B2B traffic to companies, enriches GA4 with company data, and routes intent signals into CRMs and outreach tools. At $49/mo on annual billing it is one of the cheapest credible options in the category, with a 14-day trial but no permanent free tier. Like Leadfeeder, it is company-level only, so it will not replace Warmly's person-level identification.
5. Factors.ai
$199/mo (Lite); annual plans from $6,000/yrBest for: Mid-market teams whose real need is marketing attribution and ABM analytics, especially LinkedIn-heavy programs
Factors.ai identifies companies on your site and tracks full-funnel buyer journeys across LinkedIn, Google, and your CRM, and it became an official LinkedIn Marketing Partner for B2B attribution and analytics in late 2025. If Warmly's shallow attribution was your complaint, Factors goes deeper on that axis than most tools on this list. Two caveats: identification is company-level only, and pricing moved sharply upward in 2026 (the free plan was removed and the Growth plan went from roughly $12,000 to $20,000 per year).
6. 6sense
Quote-only; median contract about $62,820/yr per Vendr. Free Sales Intelligence tierBest for: Enterprise ABM teams going upmarket from Warmly rather than down
6sense is the enterprise version of this category: third-party intent data, predictive account scoring, account-level de-anonymization, and ABM advertising, used by companies like Okta, Shell, and SAP. If Warmly felt underpowered rather than overpriced, this is the direction to look. Budget realistically: Vendr puts the median contract around $62,820 per year and typical deployments assume a dedicated admin, though a free Sales Intelligence tier (50 credits per month) exists for individual sellers.
Prices and plan details verified July 2026 from public pricing pages. Vendors change pricing; check their sites before buying.
Bottom line
Most teams leaving Warmly are leaving over the $10,000 per year minimum, and the honest answer is that you probably do not need to replace everything Warmly does. If you used it to see who visits and to prove which channels drive revenue, VisiLead covers both, with multi-channel attribution from $29/mo, CRM closed-revenue attribution on the $299/mo Scale plan, and a free plan to test. If you only need person-level Slack alerts, RB2B at $79/mo goes direct to the source. Company-level on a budget: Snitcher or Leadfeeder. Attribution depth: Factors.ai. Enterprise scale: 6sense. Start with the free tiers where they exist and test match rates on your own traffic before committing.
Frequently asked questions
Why are people looking for Warmly alternatives in 2026?+
Two reasons come up most: pricing and the HubSpot acquisition. Warmly's entry price is now $10,000 per year (or $4,875 per quarter) with no monthly billing, the free plan is gone from the pricing page, and packaging has changed at least twice in 18 months. HubSpot acquired Warmly on June 30, 2026, which raises roadmap questions for teams not on HubSpot. G2 reviewers also cite high cost for SMBs and data inaccuracy for smaller companies.
Does Warmly still have a free plan?+
No. As of July 2026 there is no free plan on Warmly's pricing page; the earlier free tier (500 de-anonymized visitors per month, company-level only) appears to have been removed. If a free tier matters, VisiLead offers 10 credits free with no credit card, Leadfeeder's Lite plan shows your last 100 identified companies per month, and RB2B's free plan includes 150 company-level resolutions per month (person-level data left RB2B's free plan on January 22, 2026).
What is the cheapest Warmly alternative that identifies individual people?+
VisiLead at $29/mo is the least expensive option on this list with person-level identification, covering individual visitors on US traffic and companies globally, with 100 credits per month. RB2B starts at $79/mo for person-level. One caveat that applies to every vendor on this list, including Warmly: person-level identification is effectively US-only, so EU traffic resolves at the company level.
Will HubSpot shut down Warmly?+
Nobody outside HubSpot knows, and nothing has been announced. The stated position is that contracts, pricing, and integrations are unchanged 'in the near term', with long-term plans to fold Warmly into the HubSpot platform. The relevant precedent: after HubSpot acquired Clearbit in December 2023, all free Clearbit tools were discontinued by April 2025 and the standalone product went away, surviving only as enrichment inside HubSpot. Plan for that possibility if you are not a HubSpot shop.
Does Warmly's person-level identification actually work?+
It works, but at lower rates than the marketing suggests. Warmly and HubSpot claim it identifies over half of anonymous site visitors, while third-party benchmarks put company-level matching at roughly 40-65% and person-level at 8-15% on US traffic; G2 reviewers report 5-20% person-level accuracy. Whatever tool you pick, test match rates on your own traffic during a trial instead of trusting published claims.
How hard is it to switch from Warmly to another tool?+
Not hard. Visitor identification tools have low lock-in: you remove Warmly's script, install the new tool's tracking script, and reconnect your CRM and Slack. VisiLead's setup takes about 2 minutes with one script and is fully self-serve, and most tools on this list offer free tiers or trials, so you can run one in parallel before your Warmly contract renews. Check your renewal date first, since Warmly contracts are annual or quarterly.
Switching from Warmly?
VisiLead identifies the companies and people on your site and ties every channel to closed revenue. Free plan, 2-minute setup, no credit card.