VisiLead vs Leadfeeder: A Simpler, Cheaper B2B Visitor Identification Platform
Leadfeeder's pricing has climbed since the Dealfront merger. VisiLead gives B2B teams the same visitor identification and buyer intent insights — plus channel attribution Leadfeeder doesn't include — starting at $0.
TL;DR
- Both reveal anonymous B2B website visitors with company-level firmographics.
- VisiLead starts at $0 (free plan) and $29/month paid; Leadfeeder/Dealfront pricing now starts around $139/month.
- VisiLead includes built-in conversion tracking by channel (SEO, paid, social, email) — Leadfeeder requires a separate analytics tool.
- VisiLead installs with a 2-minute script. No sales call required.
VisiLead vs Leadfeeder at a Glance
Honest, side-by-side comparison of the two platforms across the things that matter for B2B teams.
| Feature | VisiLead | Leadfeeder (Dealfront) |
|---|---|---|
| Free plan | Yes — 10 credits, no credit card | 14-day trial only |
| Starting paid price | $29 / month | ~$139 / month |
| B2B company identification | Yes — reverse IP + firmographic enrichment | Yes |
| Buyer intent scoring | Yes — included on every plan | Yes — but limited on lower tiers |
| Channel conversion tracking | Built in (SEO, paid, social, email, referral) | Not included — needs Google Analytics |
| Setup time | 2 minutes — single script | Sales call typically required |
| GDPR compliance | Yes — built-in consent and DPA | Yes |
| CRM integrations | HubSpot, Salesforce, Pipedrive, Slack, webhooks | HubSpot, Salesforce, Pipedrive, Slack |
| Pricing on website | Yes — published, no hidden tiers | Partial — quote-based on higher tiers |
Pricing reflects publicly available plans as of 2026. Leadfeeder is now part of Dealfront.
Why B2B Teams Switch from Leadfeeder to VisiLead
Up to 4× cheaper, transparent pricing
VisiLead's Starter plan is $29/month with everything published on our pricing page. No quote-based tiers, no surprise upsells. Same identification, less budget.
Built-in conversion tracking by channel
See not just who's visiting, but which marketing channel — SEO, paid ads, social, email — actually brings identified leads. Leadfeeder leaves this to your analytics stack; VisiLead does it in one dashboard.
Live in 2 minutes, no sales call
Paste a single tracking script and identified companies appear in real time. No mandatory demo, no procurement cycle, no contract.
A real free plan to evaluate
10 free credits with no credit card means you can see actual identified companies on your site before you spend a dollar. Leadfeeder offers a 14-day trial only.
Frequently Asked Questions
Is VisiLead a direct Leadfeeder alternative?+
Yes. VisiLead provides the same core capability — B2B website visitor identification with intent scoring and CRM integrations — at a fraction of Leadfeeder/Dealfront's price, plus built-in channel attribution Leadfeeder doesn't include.
How does VisiLead's identification rate compare to Leadfeeder?+
VisiLead identifies roughly 20–30% of B2B website traffic, in line with Leadfeeder and other reverse-IP platforms. Identification rate depends on your traffic mix and visitor business density.
Why is VisiLead so much cheaper than Leadfeeder?+
Leadfeeder is now part of Dealfront, which bundles enterprise sales intelligence and prospecting tools, and pricing reflects that. VisiLead focuses specifically on visitor identification and conversion tracking — a leaner product priced for B2B teams that don't need the full enterprise suite.
Can I import my Leadfeeder data?+
VisiLead identifies visitors going forward from when you install the tracking script. Past Leadfeeder identifications can be exported as CSV from Leadfeeder and imported into your CRM directly. Talk to our team if you'd like help with migration.
Is VisiLead GDPR compliant like Leadfeeder?+
Yes. VisiLead is GDPR compliant by design — company-level identification uses publicly available business data, and individual identification only happens through consent-based interactions like form submissions. DPAs are available for paid plans.
Do you integrate with HubSpot and Salesforce?+
Yes. VisiLead has native HubSpot, Salesforce, and Pipedrive integrations on Growth and Scale plans, plus Slack alerts and webhooks for custom workflows.
Try VisiLead before paying for Leadfeeder
10 free credits. No credit card. See real identified companies visiting your site in under 5 minutes.